Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

Save the date! Why Connect 2017 will be our best Summit yet

ForeSee Connect is our annual client summit where the very best champions of CX across multiple industries come together to present new insights on how you can improve your strategy for managing and measuring the customer experience.

And in our 11th year, we’re poised to make the 2017 ForeSee Summit the best, most engaging, and useful event yet. We can say this with certainty because we used our own methodology to measure how we did with our previous Summit. (More on that in a bit.)

The JW Marriott Desert Ridge, the venue of ForeSee Connect 2017.

The JW Marriott Desert Ridge, the venue of ForeSee Connect 2017.

Save the date!

But first, we want to make sure you’re saving the date: The 2017 ForeSee Summit will take place April 4-6 in beautiful Phoenix, Arizona.

The event will be held at the JW Marriott Phoenix Desert Ridge, located just 30 minutes from the city’s international airport. We chose the JW Marriott Desert Ridge for its gorgeous setting and easy access from almost anywhere. Phoenix offers direct flights from 80 domestic and 20 international destinations, and all 2017 ForeSee Summit sessions will be on-site so that you make the most out of your conference experience.

How we know 2017 won’t fail to impress (aka practicing what we preach)

The Connect 2016 Summit experience score.

The Connect 2016 Summit experience score.

As CX professionals we rely on voice of customer data, and wasted no time in collecting valuable feedback from our clients about last year’s Summit, using our own CX measurement model.

Here’s a behind the scenes peek at what drove the decision to have the event in Phoenix. Planning for the 2017 event began in earnest on May 11, when attendees to the 2016 ForeSee Summit began responding to the post-event survey. And last week, ForeSee Client Manager Lance Stals presented the findings to our executive team — just like we do with each of our clients. Here’s what we discovered:

Summit attendees gave the event a score of 85 (great, right?), but, as focused on continuous measurement and improvement as we are, we know  there is still work to do, and improvements to be made.


While we gained in satisfaction with the content presented at the event — which has enormous  impact on overall satisfaction — the location of the 2016 event went down significantly year-over-year to a troubling extent. We had to dig deeper. What was it about the location that drove such a drop?

It turns out that the location itself (Palm Desert, Calif.) was appealing, but getting there was a challenge for several attendees.

The location manifest questions for the Connect 2016 Summit Experience report.

The location manifest questions for the Connect 2016 Summit Experience report.

One attendee, a retail industry executive leader (Sat. score 67), in particular said they would have preferred we held the event at a more accessible venue: “It was beautiful but very difficult to get to, and my team lost a lot of time traveling, which would limit the number of team members attending future events.”

An early peek at Voice of Customer data gave the ForeSee Field Marketing Team an edge when completing a whirlwind series of site inspections for our 2017 Summit. In other words, it gave us the super-power to see locations through the eyes of the attendee, and select accordingly.

We hope you’ll join us April 4-6 for the best ForeSee Summit yet! Stay tuned for more insights as we use your Voice of Customer Attendee data to drive further development of the event’s agenda, planning, and more.

Start participating in the Summit conversation today by joining the ForeSee Summit Community Forum LinkedIn group and signing up for email updates to get the latest information on registration, content, onsite events, and more. Take part in making ForeSee Connect 2017 the best Summit yet!

About the Author

Cecilia Wainio is Integrated Marketing Manager at ForeSee, a Detroiter, and is engaged in the endless upkeep and re­modeling of a 1926 Tudor in the the city’s University District. She joined ForeSee in 2007, when she quickly made her mark by selecting and ordering the red ForeSee pen that is requested by clients, employees and trade show attendees nationwide. She has played a role in every ForeSee Summit to date and is looking forward to seeing you there (or wants to know why you haven’t registered yet).

Read more posts by Cecilia Wainio

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