About Us

Leadership

Our passion at ForeSee is helping our clients deliver better customer experiences across channels so they can satisfy their customers at every touch point.


ForeSee | Pete Daffern

Pete Daffern

CEO

Pete is a veteran enterprise software executive with an impressive history of achieving customer loyalty and record growth. Before joining ForeSee, he was the President of EMEA and vertical markets at NetSuite and was one of the key leaders responsible for growing the world’s top cloud ERP company to a valuation of $10B. Previously he was CEO of ClairMail where he repositioned the company as the #1 mobile banking and payments platform selling to retail banks. Under his leadership, ClairMail was sold to Monitise in 2012.

Pete also served as Chairman and CEO of Purisma and VP of Business Development at Vitria Technology. He started his career at Crystal Decisions, a business intelligence suite that is still widely revered by SAP. He was involved in growing the business from its infancy into a multi-billion dollar asset. Today, he serves as Chairman of the Board at SynchHR, and is a board member at Amplience and Revoo, and a Venture Partner with Octopus Ventures. He was a board member at Market Metrix which was successfully sold to private equity in 2014.


ForeSee | Lenny Nash

Lenny Nash

Chief Strategy Officer

Lenny is an expert in Voice of Customer solutions after having created one of the first SaaS-based customer experience measurement platforms in 1997. He co-founded Market Metrix, a methodology-based market research and analytics firm specializing in the hospitality industry. As CEO there, he led product strategy and grew the company 30% per year for 12 years. In April 2014 Market Metrix was acquired by Clarabridge.

Lenny was also General Manager at Clarabridge, and held senior strategy and consulting roles at Arthur Anderson, Kurt Salmon Associates, and Accenture. He has written and been published extensively on how to improve customer satisfaction to drive business growth. He earned a BS in Industrial Management from Georgia Tech.


ForeSee | Matthew Derdeyn

Matthew Derdeyn

Chief Financial Officer

Matt Derdeyn oversees all of the financial functions at ForeSee and its parent company Answers Corporation. He joined Answers in 2013 and is responsible for accounting, financial planning and analysis, tax, treasury and capital structure activities, corporate development and legal teams. Matt has more than 15 years of experience in corporate finance and mergers and acquisitions, both as an investment banker and in leading financial and business development efforts at corporations.

Previously, Matt served as Senior Vice President, Corporate Finance at Charter Communications, where he was responsible for all aspects of corporate finance and mergers and acquisitions, while supporting investor relations efforts. He also held leadership and finance roles at Mediacom Communications, Credit Suisse and Donaldson, Lufkin & Jenrette. Matt earned a BA and a joint JD/MBA from the University of Virginia.


ForeSee | Don Morrison

Don Morrison

Executive Vice President of Sales

Don joined ForeSee in 2009 and leads the company’s sales team worldwide. Don has been instrumental in ForeSee obtaining an annual growth rate of over 40%. He is passionate about the company’s patented and systematic approach to customer experience improvement, and brings more than 30 years of experience to the role. Don was most recently General Manager at ForeSee, and previously held executive positions at GMAC Commercial Finance and Compuware Corporation, and senior management positions with MascoTech, Inc., Coopers & Lybrand, and Deloitte & Touche. Don received an MBA from Bowling Green State University and BBA from Eastern Michigan University.


ForeSee | Kai van de Loo

Kaj van de Loo

Vice President of Engineering

Kaj van de Loo is a successful global technology executive with a passion for delivering innovative products. He joined ForeSee from Oracle where he was the VP of Development for the mobile division. He spent close to 15 years at SAP where he played several product development and leadership roles including, most recently, SVP of Technology Strategy. His career also includes VP of Engineering positions at Monitise and Questra, where he took their products from infancy to scalable enterprise software solutions.

Kaj is recognized as an enterprise software industry thought leader with several patents and patent applications; he is a member of multiple advisory boards and committees, and a popular public speaker. He earned a BA in Economics from Lund University and an MSc in Engineering Physics from Uppsala University.


ForeSee | Eric Feinberg

Eric Feinberg

Vice President of Marketing

Eric drives ForeSee’s marketing strategy, working closely with the company’s product, client service, and sales teams to infuse innovation and operational excellence into its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. He is the author of several of the company’s thought leadership studies, including the 11th annual ForeSee Experience Index (FXI) and the American Employee Study.

Eric is a frequent speaker on customer experience analytics, and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.


ForeSee | Cara Edwards

Cara Edwards

Vice President and General Counsel

Cara Edwards oversees the ForeSee legal department, including the group that negotiates client and vendor contracts. She works closely with our product and technology groups on issues of privacy and data security. Cara has more than thirteen years of corporate practice experience, and has been with ForeSee since 2008. She frequently speaks at conferences on emerging legal issues in technology, including software intellectual property management. Cara earned her BA in Zoology from Miami University and her JD from the University of Maryland Francis King Carey School of Law, and she served as Law Clerk to Michigan Supreme Court Justice Marilyn Kelly.


ForeSee | Christopher Awad

Christopher P. Awad

Vice President of Human Resources

Chris is responsible for human resources at ForeSee and its parent company Answers Corporation. Previously he was at SunEdison, where he held several key HR leadership positions. He led their Global Talent Management team and more recently served as HR Business Partner for the Residential and Small Commercial Business, which at one point included over 1700 employees. He has a diverse professional background, including five years as VP at a St. Louis consulting firm and another five years on the faculty of the University of Missouri – Columbia (MU).

He has expertise in global HR, M&A, talent management, succession planning, executive development and organizational change. He holds a BS in Psychology (University of Virginia), an MS in Rehabilitation Counseling (Virginia Commonwealth University), a Masters in Public Administration from MU and a PhD in Counseling Psychology also from MU.