Our Team

ForeSee’s reputation as trusted, experienced, and innovative extends to our leadership team. Our team includes some of the most seasoned executives, brilliant entrepreneurs, and CX industry experts in the business. They guide our corporate strategy, uphold our values, and grow our business with an eye for what’s best for our clients and our employees.

ForeSee | Pete Daffern

Pete Daffern


Pete is a veteran enterprise software executive with an impressive history of achieving customer loyalty and record growth. Before joining ForeSee, he was the President of EMEA and vertical markets at NetSuite and was one of the key leaders responsible for growing the world’s top cloud ERP company to a valuation of $10B. Previously he was CEO of ClairMail where he repositioned the company as the #1 mobile banking and payments platform selling to retail banks. Under his leadership, ClairMail was sold to Monitise in 2012.

Pete also served as Chairman and CEO of Purisma and VP of Business Development at Vitria Technology. He started his career at Crystal Decisions, a business intelligence suite that is still widely revered by SAP. He was involved in growing the business from its infancy into a multi-billion dollar asset. Today, he serves as Chairman of the Board at SynchHR, and is a board member at Amplience and Reevoo, and a Venture Partner with Octopus Ventures. He was a board member at Market Metrix which was successfully sold to private equity in 2014.

ForeSee | Lenny Nash

Lenny Nash

Chief Strategy Officer

Lenny is an expert in Voice of Customer solutions after having created one of the first SaaS-based customer experience measurement platforms in 1997. He co-founded Market Metrix, a methodology-based market research and analytics firm specializing in the hospitality industry. As CEO there, he led product strategy and grew the company 30% per year for 12 years. In April 2014 Market Metrix was acquired by Clarabridge.

Lenny was also General Manager at Clarabridge, and held senior strategy and consulting roles at Arthur Anderson, Kurt Salmon Associates, and Accenture. He has written and been published extensively on how to improve customer satisfaction to drive business growth. He earned a BS in Industrial Management from Georgia Tech.

ForeSee | Don Morrison

Don Morrison

Executive Vice President

Don joined ForeSee in 2009 and has been instrumental in ForeSee obtaining a compound annual growth rate of over 40%. He is passionate about the company’s patented and systematic approach to customer experience improvement, and brings more than 30 years of experience to the role. Don was most recently head of worldwide sales and General Manager at ForeSee. Previously he held executive positions at GMAC Commercial Finance and Compuware Corporation, as well as senior management positions with MascoTech, Inc., Coopers & Lybrand, and Deloitte & Touche. Don received an MBA from Bowling Green State University and BBA from Eastern Michigan University.

ForeSee | Lenny Nash

Ryan Grace

Senior Vice President, Worldwide Sales

Ryan Grace leads ForeSee’s worldwide sales operation. He has 20 years of sales and sales leadership experience and was most recently Vice President of Sales and Customer Success at Magnet, the notable middleware company backed by Andreessen Horowitz. Prior to Magnet, he was Senior Vice President, Sales and Channels at Monitise, a leading technology and services company that delivers mobile banking, payments, and commerce worldwide. Ryan also held positions as Vice President of Emerging Markets and Channels, and Vice President of Sales at Clairmail before it was acquired by Monitise.

Prior to Clairmail, Ryan was Vice President of Sales at Purisma, a top provider of master data management (MDM) software. Earlier, he held positions selling and managing across software companies including Ascential Software (now IBM), and ADP. Ryan holds a B.S. from Purdue University and a Masters in Information Systems from Stevens Institute of Technology.

ForeSee | Kai van de Loo

Kaj van de Loo

Vice President, Engineering and Operations

Kaj van de Loo is a successful global technology executive with a passion for delivering innovative products. He joined ForeSee from Oracle where he was the VP of Development for the mobile division. He spent close to 15 years at SAP where he played several product development and leadership roles including, most recently, SVP of Technology Strategy. His career also includes VP of Engineering positions at Monitise and Questra, where he took their products from infancy to scalable enterprise software solutions.

Kaj is recognized as an enterprise software industry thought leader with several patents and patent applications; he is a member of multiple advisory boards and committees, and a popular public speaker. He earned a BA in Economics from Lund University and an MSc in Engineering Physics from Uppsala University.

ForeSee | Cara Edwards

Cara Edwards

Vice President and General Counsel

Cara Edwards oversees the ForeSee legal department, including the group that negotiates client and vendor contracts. She works closely with our product and technology groups on issues of privacy and data security. Cara has more than thirteen years of corporate practice experience, and has been with ForeSee since 2008. She frequently speaks at conferences on emerging legal issues in technology, including software intellectual property management. Cara earned her BA in Zoology from Miami University and her JD from the University of Maryland Francis King Carey School of Law, and she served as Law Clerk to Michigan Supreme Court Justice Marilyn Kelly.

ForeSee | Eric Feinberg

Eric Feinberg

Vice President, Marketing

Eric drives ForeSee’s marketing strategy, working closely with the company’s product, client service, and sales teams to infuse innovation and operational excellence into its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. He is the author of several of the company’s thought leadership studies, including the 11th annual ForeSee Experience Index (FXI) and the American Employee Study.

Eric is a frequent speaker on customer experience analytics, and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

ForeSee | Shannon Latta

Shannon Latta

Vice President, Communications

Shannon is a master communicator and marketing leader with 25 years of experience in positioning, communications, and organizational change. She was most recently Chief Operation Officer at Altimeter Group — a top independent research firm — where she was responsible for day-to-day operations, and sales and marketing. Previously, she was Senior Consultant at Firebrick where she was a strategist and project leader for high-stakes client engagements ranging from positioning and new business models to sales enablement and cross-selling initiatives.

Shannon spent 17 years as a partner helping build Horn Group – one of the most enduring PR agency brands in the tech industry. She drove the company’s expansion from classic PR firm to its pioneering leadership in digital communications. She’s led hundreds of companies through messaging, launch and results-oriented communications programs. She earned a BA in Communications at Mills College, Oakland, CA.

ForeSee | Christopher Awad

Christopher P. Awad

Vice President, Human Resources

Chris is responsible for human resources at ForeSee and its parent company Answers Corporation. Previously he was at SunEdison, where he held several key HR leadership positions. He led their Global Talent Management team and more recently served as HR Business Partner for the Residential and Small Commercial Business, which at one point included over 1700 employees. He has a diverse professional background, including five years as VP at a St. Louis consulting firm and another five years on the faculty of the University of Missouri – Columbia (MU).

He has expertise in global HR, M&A, talent management, succession planning, executive development and organizational change. He holds a BS in Psychology (University of Virginia), an MS in Rehabilitation Counseling (Virginia Commonwealth University), a Masters in Public Administration from MU and a PhD in Counseling Psychology also from MU.

ForeSee | Lenny Nash

Steve Ryujin

Vice President, Mid Market Sales

Steve Ryujin leads ForeSee’s emerging mid market sales operation and oversees its ResellerRatings business. Prior to Foresee, he was Vice President of Sales and Marketing at Sage Canada, where he tripled revenue growth over a seven year period. Previously he served in various sales, marketing, and professional services leadership roles at Dun & Bradstreet, Microsoft (90 Degree Software), and SAP (Business Objects). Steve has a BBA from Simon Fraser University, British Columbia.

ForeSee | Lenny Nash

Adrianne Rehm

Senior Director, Client Success

Adrianne Rehm co-leads ForeSee’s global Client Success team and has more than 15 years of experience in market research across automotive, retail, and publishing industries. Since joining in 2007, she has been a key contributor to building ForeSee’s client services organization into a strategic differentiator for the company. She oversees a 200-person team of analysts and client managers who provide analysis of and insights on ForeSee’s remarkable set of 175 million benchmarked experiences. Adrianne has worked in both sales and client success at ForeSee to drive client engagement and strategic insights, and has lead significant training programs across the organization. She earned a BA in Sociology from Adrian College in Adrian, Michigan.