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ForeSee Announces New Executive Hires To Lead Strategy and Product Innovation for Its Market-Leading Voice of Customer Solutions

Lenny Nash Appointed Chief Strategy Officer; Former Oracle Executive Kaj van de Loo Joins as Vice President of Engineering

ANN ARBOR, MI (January 26, 2016) — ForeSee, the pioneering leader in Voice of Customer solutions, today announced the appointments of Lenny Nash as Chief Strategy Officer and Kaj van de Loo as Vice President of Engineering. Nash and van de Loo will work together to advance ForeSee’s product strategy, quickly grow its world-class engineering team, and deliver innovative VOC solutions to its customers. Both positions report to Pete Daffern, who was recently announced as ForeSee’s Chief Executive Officer.

“Customer experience (CX) is the best weapon in today’s battle for business growth,” said Daffern. “To deliver on the new CX imperative, ForeSee leads the industry in providing innovative solutions that allow our clients to measure and improve their customer experiences with certainty and economic impact. I can’t think of two other people who are more qualified to guide us on that path. It is a big win for us to have Lenny and Kaj leading product strategy and engineering.”

Chief Strategy Officer Lenny Nash

Nash is a recognized expert in Voice of Customer solutions. He created one of the first SaaS-based customer experience measurement platforms in 1997; and his prolific writing on how to improve CX to drive business growth has been published extensively. Nash co-founded Market Metrix, a methodology-based market research and analytics firm specializing in the hospitality industry. As CEO there, he led product strategy and grew the company 30% per year for 12 years. In April 2014 Market Metrix was acquired by Clarabridge. Nash was also General Manager at Clarabridge, and held senior strategy and consulting roles at Arthur Anderson, Kurt Salmon Associates, and Accenture.

“Knowing the voice of the customer can make the difference between success and failure in today’s hyper-competitive environment,” said Nash. “ForeSee is in a period of explosive growth as companies increasingly recognize that customer experience is their top differentiator. Together with Pete, Kaj, and the incredible team already in place here, I’m jazzed to build on ForeSee’s leadership with a strategy that puts our customers’ needs at the heart of our product.”

Kaj van de Loo, VP of Engineering

Kaj van de Loo is a successful global technology executive with a passion for delivering innovative products. He joins ForeSee from Oracle where he was the VP of Development for the mobile division. He is recognized as an enterprise software thought leader with several patents and patent applications; he is a member of multiple advisory boards and committees, and a popular public speaker.

Kaj spent close to 15 years at SAP where he played several product development and leadership roles including, most recently, SVP of Technology & Strategy. His career also includes VP of Engineering positions at Monitise and Questra, where he took their products from infancy to scalable enterprise software solutions.
“Once I took a look at ForeSee’s approach to measuring and improving customer experience, I quickly realized that we are uniquely positioned to deliver a market-defining VOC solution that drives business outcomes for our clients,” said van de Loo. “We have plans to more than double the size of our engineering team this year, as well as dramatically increasing the speed to market of our products and services. I am proud to be part of the team that will make this happen.”


About ForeSee

Founded in 2001, ForeSee is the pioneering leader in Voice of Customer (VOC) solutions. Armed with the ForeSee CX Suite, more than 2,000 companies worldwide — in retail, government, financial services, healthcare, consumer packaged goods, and other industries — have transformed their VOC programs into a strategic and rigorous business discipline that delivers economic impact. Only ForeSee offers a multi-patented algorithmic approach to customer experience measurement, access to an unmatched 150 million benchmarked experiences, and actionable insights from a team of 200 expert analysts that give certainty to CX improvements. A subsidiary of Answers Corporation, ForeSee is headquartered in Ann Arbor, MI and has offices in Mountain View, New York, St. Louis, Cleveland, Vancouver, and London. For more information, visit www.foresee.com.