Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

Don Morrison | ForeSee

About Don Morrison

As Executive Vice President & General Manager, Don is responsible for driving growth and delivering value to our clients. His focus is to leverage the combined assets of the Answers Cloud Services platform to help businesses measure and improve the multichannel customer experience to deliver better business results. Don has almost 30 years of experience in executive management, sales management, consulting and strategic planning, including several international assignments. Prior to joining ForeSee in 2009, he was an executive for GMAC Commercial Finance and Compuware Corporation, and held senior management positions at MascoTech, Inc., Coopers & Lybrand, and Deloitte & Touche. Don has an MBA degree from Bowling Green State University and a BBA degree from Eastern Michigan University.

Read posts by Don Morrison below.

The Truth About Your Customers: Multichannel Expectations

Truth be told: your customers are multichannel, multi-device consumers of information who expect brands to deliver seamless experiences regardless of the channel in which they choose to engage. Another truth: multichannel customers are better for your business. How do we know? We have the data to back it up.   More

The Truth About Your Customers: The Website Experience Still Matters

Revealing the Truth about Customer Epxerience

One of the great things about working with over 1,200 clients across a wide variety of industries and sectors is all the data. Having access to so much data gives us unparalleled insight into the customer experience, allowing us to uncover some very important truths about your customers. And the truth is, today’s multichannel, multi-device customers are not very satisfied with the web experience.   More

Another Day, Another Customer Experience Metric

It doesn’t matter where I go, there is always someone claiming to have the most important metric to assess the customer experience. Most of these “metrics of the moment” are... More

Award-Winning Answers

ForeSeee and Answers Win Awards

As we hit the mid-year mark I want to take this opportunity to quickly celebrate some big wins we’ve logged as a company during the first half of 2014. We... More

Customer Experience: Price Doesn’t Matter as Much as You Think

There’s no question that the Web is an ultra-competitive environment that accounts for a growing percentage of commerce during the holiday season. As found in the recently released ForeSee Experience... More