Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

About Eric Feinberg

Eric drives ForeSee’s marketing strategy, working closely with the company’s product, client service, and sales teams to infuse innovation and operational excellence into its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. He is the author of several of the company’s thought leadership studies, including the 11th annual ForeSee Experience Index (FXI) and the American Employee Study. Eric is a frequent speaker on customer experience analytics, and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Read posts by Eric Feinberg below.

Declining Facebook Engagement? Focus On Satisfaction Instead.

What to do about Facebook Engagement Decline

Many of you may have heard that social network giant Facebook recently decided to make a significant change to the algorithm that governs what appears in a person’s main news... More

Christmas In July: What Retailers Should Know About The Lure Of The Deal

Holiday Shopping

It’s summertime, and while the rest of us are barbecuing, retailers are already planning their holiday strategies. I thought it might be useful to take a look back at some... More

Why Email Is Still King (And How To Make It More Powerful)

Email Is King

As some marketers debate the effectiveness of email in a world of spam, smarter email filters from the likes of Google’s Gmail, and an increase in the sheer volume of... More

For Target And Lowe’s, What Happens In Retail Starts Online

Online Journey Thumb

As the earnings reports for two major retailers indicate, it’s quite difficult to predict exactly which categories consumers will be spending on — and promotional advertising or industry trends aside,... More

Categories: Retail

Why Determining Quality of Customer Acquisition is as Important as Quantity

s250crowd

Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... More