Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

About Eric Feinberg

Eric drives ForeSee’s marketing strategy, working closely with the company’s product, client service, and sales teams to infuse innovation and operational excellence into its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. He is the author of several of the company’s thought leadership studies, including the 11th annual ForeSee Experience Index (FXI) and the American Employee Study. Eric is a frequent speaker on customer experience analytics, and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Read posts by Eric Feinberg below.

Why Determining Quality of Customer Acquisition is as Important as Quantity


Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... More

Part 3: Putting the Cart Before the Horse

29MARCH2016 Blog feature

This is the third post in a three-part series based on data from The ForeSee Experience Index – 2015 Retail Edition. So now we know some common characteristics of highly satisfied... More

Does Same-Day Delivery Matter?

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Amazon and Google are both in the same-day delivery game, and many retailers are scrambling to determine whether this model will gain enough popularity with consumers that the strategy should... More

Part 2: Applying CX Data to Personas


This is the second post in a three-part series about which retail customers are the most and least satisfied, and how we can use that knowledge to improve business outcomes.... More

ForeSee Helps Life Fitness Ramp Up Customer Experience Analytics


When Life Fitness wanted to step up its online efforts and relaunch its website, the exercise equipment manufacturer turned to ForeSee. Life Fitness knew it needed a partner with a... More