The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

About Eric Feinberg

As Senior Director, Product Strategy Eric works with product, delivery, sales and marketing teams to ensure Answers Cloud Services brings innovation and operational excellence to its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Read posts by Eric Feinberg below.

The 2015 ForeSee Experience Index (FXI): Retail Edition is Here!

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We’re thrilled to share with you all the delectable customer experience insights we uncovered in the eleventh annual ForeSee Experience Index (FXI), our study that focuses on holiday retail. The FXI—based on over 40,000 survey responses—is the definitive snapshot into how well major retailers’ web, mobile and store channels met holiday shoppers’ needs and expectations, in addition to how these experiences rank against each other—from the customer perspective. More

2015 ForeSee Experience Index (FXI): Did Amazon Regain the Customer Satisfaction It Lost?

We’re in the home stretch of producing our annual commentary on holiday customer satisfaction with the web, mobile and store experiences from the top 50 U.S. and top 25 U.K. retailers. But we’re taking a breather long enough to give you a handful of early insights! More

2015 ForeSee Experience Index (FXI): Early Holiday Retail Insights

The holidays are a busy time at ForeSee! Just like the shopping season, the fielding for our annual holiday research report, the ForeSee Experience Index (FXI) 2015 Retail Edition, is in full swing. For the past decade, we've surveyed holiday shoppers to discover which retailers give them the best customer experiences and which ones fail to deliver. More

Five Ways to Improve the Retail Store Customer Experience with Voice of Customer Analytics

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The retail store environment plays a unique role in today’s technology-driven world. Customers develop relationships with companies using a variety of devices and channels, but the brick-and-mortar store adds the element of in-person interaction, where your associates represent the face and voice of your company. If you’re currently measuring the retail store customer experience or looking to start, here are five ways you can get more value from your voice of customer data.   More

Usability Best Practices: Self-Referencing Links

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ForeSee’s usability group relies on a variety of knowledge resources to inform our understanding of the latest design trends and usability best practices. One of these sources is ForeSee’s cxReplay, which allows us to capture and recreate a visitor's experience after they decide to take one of our surveys. Recently, cxReplay has prompted us to reconsider an infrequently-cited usability guideline that address a little-known, yet pervasive problem called Self-Referencing Links.   More