The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

ForeSee | Eric Feinberg

About Eric Feinberg

As Senior Director, Product Strategy Eric works with product, delivery, sales and marketing teams to ensure Answers Cloud Services brings innovation and operational excellence to its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Read posts by Eric Feinberg below.

Digital Convergence in Customer Experience

digital-convergence-customer experience

We are in the midst of a shift of how consumers use their mobile devices with retailers. The percentages of buyers and researchers are merging. It used to be that... More

Her & The Potentiality of Mobile

her-mobile-potential

I have been thinking about my year-end blog post for some time. Usually, I put together a summary of key mobile industry-themed posts from the year. But then I saw... More

Categories: Mobile Omnichannel

ForeSee Mobile Update

cxMeasure for Mobile

Today, ForeSee announced significant momentum in mobile in 2013. Our mobile team and mobile solution have grown in size and matured in vision. I thought it was the right time... More

Why Satisfaction Matters for Media and Entertainment Mobile Sites

foresee-mobile-index-media-entertainment

Satisfaction matters because it determines what consumers will do next. Satisfied customers are more likely to engage with the brand in any channel, more likely to engage with advertisers, more... More

Ad-ventures in Media and Entertainment Mobile Experiences

foresee-mobile-index-media-entertainment

Are advertisements on mobile sites and apps a necessary evil? Or, are they just plain necessary? Many of the companies measured in the ForeSee Mobile Satisfaction Index Media and Entertainment... More