The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

I Spy Something Blue and Black: Perception Versus Science

dress-feat

Which side of the great dress debate did you argue last week: white and gold, or blue and black? How could something that seemed so obvious to so many be so controversial? As many of us learned, color perception can depend on such factors as how our eyes receive light, how our brains process information, the brightness of the room in which we saw the image, the appearance of other items on the computer screen we viewed and more. In other words, it’s complicated. Consider, then, how much more complicated it is to accurately “perceive” the multichannel customer experience. More

ForeSee Client Disney Talks Omnichannel Retail Success

foresee-disney-client-spotlight

Delivering a great omnichannel experience--one that transcends individual touch points and consistently delights your customers--is no easy task. But it becomes much easier when your customer experience data provides actionable insights to help you drive meaningful change. That’s exactly what our client, Disney, has done--and continues to do--and you’re invited to learn more in our upcoming webinar, “Omnichannel Success: How Disney Offers Guests a Unified Customer Experience” on Thursday, February 12 at 11:00 a.m. PST / 2:00 p.m. EST. More

Prioritizing Website Improvements with Customer Experience Analytics

ForeSee and Econsultancy

Econsultancy understands the importance of providing great customer experiences, so they’ve implemented ForeSee cxMeasure for Web to help inform their website redesign. Using our proven approach to customer experience measurement, they've been able to pinpoint which areas of the web experience will have the greatest impact on desired customer behaviors so they can prioritize improvements accordingly. More

‘Watch’ Out: Apple’s New Products are Poised to Impact the Mobile Customer Experience

The Apple Watch

The ForeSee Mobile Team frequently has spirited discussions (er, debates) about mobile and wearable devices and the roles these devices play in the customer journey, and in lieu of Apple's recent new product announcements (the Apple Watch, the iPhone 6 and Apple Pay), we felt it would be appropriate to illuminate what we think of it all. More

Categories: Mobile

How Nonprofits Can Increase Online Donations and Other Random Acts of Kindness

Increase Online Donations

by Kecia Brady, Marketing Representative, ForeSee In addition to being Presidents Day in the United States, it’s also Random Acts of Kindness Day. I like this quote from our first... More

Categories: ForeSee Solutions