The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

About Kathy Totz

Kathy Totz is a Usability Auditor at ForeSee, where she uses her experience in conducting research and academic training to perform expert usability audits in industries such as Financial Services, Retail, Health Care, Technology, Telecommunications, and Government. Kathy received her Master of Science in Information degree from the University of Michigan, specializing in Human-Computer Interaction. She also holds a Bachelor’s degree in Psychology and Cognitive Science from Illinois Wesleyan University.

Read posts by Kathy Totz below.

Usability Perspective: 5 Financial Services Login Tips for a Better Customer Experience

financial services mobile customer experience

Any bank, insurance agency, investment firm, or other financial services institution will tell you that one of the most common task (if not the most common) driving visitors to the... More

Mobile App Review: Amazon

showrooming

In this final ForeSee usability blog post, we will discuss Amazon’s mobile app. Like eBay’s app, Amazon Mobile carries over many of the features and functionality available on its full... More

Categories: Mobile Usability

Mobile App Review: eBay

holiday preparations

According to a June 2012 Nielsen study, as reported by Tech Crunch, the eBay and Amazon smartphone apps have the largest unique audience of all shopping apps—at over 13 million... More

Categories: Mobile Usability

Your Mobile Users are All Thumbs: Tips for Designing for the Small Screen

mobile funkytown

As mobile adoption rates continue to increase, it is imperative to ensure mobile interactions are easy and user-friendly in order to create positive consumer experiences within this evolving and critical... More

Replicating an In-Store Experience Online

mobile tablet customer experience

More than ever, shoppers are looking to the convenience of online shopping. For example,this past holiday season we saw in-store Black Friday sales rise a mere 7%, while Cyber Monday... More

Categories: Multichannel Usability