The ForeSee Blog:
The Art & Science of
Measuring Customer Experience
About Peter Malamas
Peter Malamas is an Enterprise Account Manager at ForeSee. His specialty is online solutions that help companies acquire new customers and build stronger relationships with existing customers, using customer experience analytics, digital marketing, and social media. Peter’s experience ranges from individual sales contributor to a leader who’s started-up and consistently grown product lines and business units as Director of Strategic Partnerships at eWayDirect, VP Sales & Product Management at SGA Executive Tracker, and President at idEXEC, an infoGroup company. Peter is based in Manhattan and is a Board Member and Chair of the Educational Committee at the Direct Marketing Club of New York.
Today, B2B and B2C consumers share significant similarities. They are sophisticated, omni-channel and have a strong set of expectations from the companies with which they do business. Their ultimate impression of... More