The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Prioritizing Website Improvements with Customer Experience Analytics

ForeSee and Econsultancy

Econsultancy understands the importance of providing great customer experiences, so they’ve implemented ForeSee cxMeasure for Web to help inform their website redesign. Using our proven approach to customer experience measurement, they've been able to pinpoint which areas of the web experience will have the greatest impact on desired customer behaviors so they can prioritize improvements accordingly. More

2014 Holiday Shopping Trends: The Early Returns Are In

2014 Holiday Shopping Trends

In late October we started surveying Americans shopping online, via mobile apps, and in retail chain stores as part of our research for the Answers™ Experience Index (AXI): 2014 U.S. Retail Report, a multichannel, customer experience study that will be published in mid-December. The study will report customer satisfaction scores for the top 100 retail websites, top 30 retail chain stores and top 30 retail mobile experiences.

To date, we’ve collected more than 15,000 survey responses, and we’ll continue to collect data well into December. And while the results are still highly preliminary, we wanted to share a few interesting trends we see materializing across the different shopping channels we’re measuring. More

Digital Government: Making Customer Experience a Priority

secfinegovfeat

Today’s release of the ForeSee E-Government Satisfaction Index (Q3 2014) marks the 44th consecutive quarter ForeSee has been reporting on citizen satisfaction with government websites. Each quarter, the Index reports citizen satisfaction with federal government department, agency and program websites-and in Q4 of 2013, we expanded the Index to highlight mobile scores. The report serves as performance benchmark for digital government leaders and helps them understand performance from the citizen’s perspective. More

What B2B Companies Can Learn from the B2C Customer Experience

What B2B Companies can learn from B2C Customer Experience

Today, B2B and B2C consumers share significant similarities. They are sophisticated, omni-channel and have a strong set of expectations from the companies with which they do business. Their ultimate impression of... More

‘Watch’ Out: Apple’s New Products are Poised to Impact the Mobile Customer Experience

The Apple Watch

The ForeSee Mobile Team frequently has spirited discussions (er, debates) about mobile and wearable devices and the roles these devices play in the customer journey, and in lieu of Apple's recent new product announcements (the Apple Watch, the iPhone 6 and Apple Pay), we felt it would be appropriate to illuminate what we think of it all. More

Categories: Mobile