The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

The Challenge of Behavioral Metrics


When dealing with customer experience, there are many pieces of behavioral data that can be captured. Each one provides some value by helping us understand what the customer has done... More

Marketing-Driven Customer Acquisition


Along with retaining loyal customers, acquiring new customers is an important revenue driver. One of the ways is through word-of-mouth – acquiring new customers who are brought to your organization... More

Common Measurement Mistakes: Volume 1

measurement featured

We all need a methodology.  But simply having a methodology does not guarantee success. What is a methodology?  A methodology is often just a system of measurements accompanied by an... More

The Customer Experience Hunger Games


A year and a half ago I never would have thought of comparing the blockbuster movie and book, The Hunger Games, to customer satisfaction analytics. Who would? Well, while recently... More

All Picture, No Sound

all picture no sound

Playing the guessing game when it comes to customer experiences can often lead to wrong answers or misleading information. However, that doesn’t stop people from doing it. The company leaders... More

Categories: Analytics Mobile