The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Tailoring the Customer Experience to Spanish Speakers in the U.S.

Tailoring the Customer Experience to Spanish Speakers

With cultural differences come differences in needs, wants and expectations, and it’s up to organizations that cater to large international groups to ensure they are providing the right experience to... More

Customer Case Files: Diagnosing the Customer Experience

customer-case-files

There has been a lot of news lately about our country’s healthcare system.  Regardless of the politics involved, one thing is clear: healthcare in this country is a complex business,... More

Interview: Using WoMI to Improve the NPS Concept

Using-WoMI-with-NPS

To demonstrate the differences between the commonly used Net Promoter Score (NPS) and the more reliable ForeSee Word of Mouth Index (WoMI), this is one in a series of interviews... More

Customer Case Files: Retailers Find Success Using Customer Experience Analytics

customer-case-files

It’s hard to believe that the holiday shopping season is right around the corner.  And with it will be the barrage of advertising and promotions that retailers rely on to... More

Interview: WoMI Offers Actionable Insights for Cars.com

Using-WoMI-with-NPS

ForeSee's Word-of-Mouth Index (WoMI) offers actionable insights for Cars.com. Since the company began utilizing WoMI, the data has proven, beyond a shadow of a doubt, that NPS was overstating their detractors. The company now uses WoMI exclusively to illustrate promoters and detractors, ultimately driving key strategic decisions such as the allocation of resources or increased investment. More