The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

How Improving Mobile Banking Experience Can Translate to the Rest of the Business


In 1877, the Bell Telephone Company made telephones commercially available for the first time. About 64 years later, telephones had achieved a 40% adoption rate in the US. When the... More

Why Determining Quality of Customer Acquisition is as Important as Quantity


Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... More

E-Gov: 5 Ways Good Digital Experiences Drive Democracy

ForeSee | Dave Lewan

The day after President Obama’s inauguration in 2009, he issued a memo on how technology could and should be used to improve transparency, collaboration, communication, and trust. Seven years later,... More

Part 3: Putting the Cart Before the Horse

29MARCH2016 Blog feature

This is the third post in a three-part series based on data from The ForeSee Experience Index – 2015 Retail Edition. So now we know some common characteristics of highly satisfied... More

Does Same-Day Delivery Matter?

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Amazon and Google are both in the same-day delivery game, and many retailers are scrambling to determine whether this model will gain enough popularity with consumers that the strategy should... More