The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Another Day, Another Customer Experience Metric

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It doesn’t matter where I go, there is always someone claiming to have the most important metric to assess the customer experience. Most of these “metrics of the moment” are... More

Tailoring the Customer Experience to Spanish Speakers in the U.S.

Tailoring the Customer Experience to Spanish Speakers

With cultural differences come differences in needs, wants and expectations, and it’s up to organizations that cater to large international groups to ensure they are providing the right experience to... More

It’s Just Not in the Budget…

Budget for Customer Experience Success

“I am putting together a budget.” “It’s just not in my budget.” “We really need to budget for that.” Sound familiar? Like many people in the world today, I, too... More

Big Data + Bad Metrics = A Big Waste of Time

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We have a saying when it comes to big data: big data with bad metrics is a big waste of time. This “big data trap” can generate a false sense... More

True Conversion Rate

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Conversion rate is one of the most commonly misused behavioral metrics, and focusing on an aggregate conversion rate can be misleading.  Your true conversion rate is the metric you should... More