The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Digital Brick-and-Mortar: The 7 NRF Sessions For Seamless Retail Experience

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This year's BIG Show resonates a key theme repeated in session after session: It's a Digital World, and Retail Brick and Mortar live in it. Customers demand a seamless experience and Retail must deliver. There are a myriad of seminars, sessions, and keynotes to attend and defining your agenda can be a tad overwhelming. We've narrowed down the impressive list to the top seven we'd attend in an effort to educate and give real world examples on how to capitalize on this seamless, digital brick-and-mortar imperative. More

The Fab-Five Attractions Outside of NRF 2016

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The NRF "Big Show" extends well beyond the walls of Jacob Javits. Several events outside of the show attract the brightest minds in retail — learn about some of the hottest attractions around NRF. More

Ten Tips to Optimize Your NRF 2016 Experience

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The NRF Big Show 2016 includes three days packed with sessions, exhibit hall presentations, vendor booth meetings and nighttime events – all in the epicenter of New York City. Below... More

The 2015 ForeSee Experience Index (FXI): Retail Edition is Here!

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We’re thrilled to share with you all the delectable customer experience insights we uncovered in the eleventh annual ForeSee Experience Index (FXI), our study that focuses on holiday retail. The FXI—based on over 40,000 survey responses—is the definitive snapshot into how well major retailers’ web, mobile and store channels met holiday shoppers’ needs and expectations, in addition to how these experiences rank against each other—from the customer perspective. More

Five Ways to Improve the Retail Store Customer Experience with Voice of Customer Analytics

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The retail store environment plays a unique role in today’s technology-driven world. Customers develop relationships with companies using a variety of devices and channels, but the brick-and-mortar store adds the element of in-person interaction, where your associates represent the face and voice of your company. If you’re currently measuring the retail store customer experience or looking to start, here are five ways you can get more value from your voice of customer data.   More