The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Are You Working to Improve Customer Satisfaction? Or Are You “Chasing the Score”?

Are you improving customer satisfaction? Or just "chasing the number"?

We see more and more premier brands realizing the importance of robust and scientific customer experience analytics when it comes to understanding today’s complex omnichannel consumers. In fact, more premier brands than ever are partnering with ForeSee to gain powerful customer experience insights. But with more brands paying attention to the customer experience, shouldn’t average customer satisfaction scores be increasing? Because they aren’t. More

Prioritizing Website Improvements with Customer Experience Analytics

ForeSee and Econsultancy

Econsultancy understands the importance of providing great customer experiences, so they’ve implemented ForeSee cxMeasure for Web to help inform their website redesign. Using our proven approach to customer experience measurement, they've been able to pinpoint which areas of the web experience will have the greatest impact on desired customer behaviors so they can prioritize improvements accordingly. More

What B2B Companies Can Learn from the B2C Customer Experience

What B2B Companies can learn from B2C Customer Experience

Today, B2B and B2C consumers share significant similarities. They are sophisticated, omni-channel and have a strong set of expectations from the companies with which they do business. Their ultimate impression of... More

Another Day, Another Customer Experience Metric

foresee-cxa-methodology-whitepaper

It doesn’t matter where I go, there is always someone claiming to have the most important metric to assess the customer experience. Most of these “metrics of the moment” are... More

Tailoring the Customer Experience to Spanish Speakers in the U.S.

Tailoring the Customer Experience to Spanish Speakers

With cultural differences come differences in needs, wants and expectations, and it’s up to organizations that cater to large international groups to ensure they are providing the right experience to... More