The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Why Determining Quality of Customer Acquisition is as Important as Quantity


Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... More

Does Same-Day Delivery Matter?

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Amazon and Google are both in the same-day delivery game, and many retailers are scrambling to determine whether this model will gain enough popularity with consumers that the strategy should... More

CX Backfires this Week | Amazon

Originally posted on LinkedIn. Dad with a wallet: a Retailer’s Best Friend. Retailer’s worst nightmare?  Over-engineered personalization with mismanaged content. Read on… My daughter’s 13th birthday is just around the... More

Why Don’t Browsers Purchase?


E-retail industry conversion rates tend to hover at or around 20% (Marketing Sherpa has a great post on average conversion rates by product category and why you shouldn’t view conversion... More

2015 ForeSee Experience Index (FXI): Did Amazon Regain the Customer Satisfaction It Lost?

We’re in the home stretch of producing our annual commentary on holiday customer satisfaction with the web, mobile and store experiences from the top 50 U.S. and top 25 U.K. retailers. But we’re taking a breather long enough to give you a handful of early insights! More