The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Financial Institutions Need to Earn Customer Satisfaction with the Mobile Experience, Not Buy It

Financial Services Mobile Customer Experience Feat

What does it cost to dominate mobile in banking these days? With consumer behavior shifting dramatically from branch networks to online and mobile channels, the stakes have never been higher... More

Usability Perspective: 5 Financial Services Login Tips for a Better Customer Experience

financial services mobile customer experience

Any bank, insurance agency, investment firm, or other financial services institution will tell you that one of the most common task (if not the most common) driving visitors to the... More

The Changing Front of Financial Services Companies

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Financial Services is an industry that is experiencing rapid change with customers reducing their in-person interactions and shifting in large numbers towards digital interactions. The customer journey now takes place... More

Banking on Mobile

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Like most consumers in most industries today, banking consumers are becoming more and more mobile. A March 2013 study from Juniper Research indicated that mobile banking users will exceed 1... More

Are Executives Measuring the Right Thing?

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First of all, there is no wrong thing to measure. Be it behavioral metrics, feedback, or customer experience analytics, they all have their place in strategic, tactical, and operational decision... More