The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

I Spy Something Blue and Black: Perception Versus Science

dress-feat

Which side of the great dress debate did you argue last week: white and gold, or blue and black? How could something that seemed so obvious to so many be so controversial? As many of us learned, color perception can depend on such factors as how our eyes receive light, how our brains process information, the brightness of the room in which we saw the image, the appearance of other items on the computer screen we viewed and more. In other words, it’s complicated. Consider, then, how much more complicated it is to accurately “perceive” the multichannel customer experience. More

Our Award-Winning Voice of Customer Technology: Present and Future

ForeSee Voice of Customer Technology

Answers recently ranked 11th on Forbes’ 2015 list of America’s Most Promising U.S. Companies for our continuous innovation in enabling brands to harness the voice of their customers to continuously improve their products and services. We’re proud to be named to this list, and wanted to share a few highlights from the past year that helped us get there. More

NRF 2015: Before Deciding Where to Invest, Determine What Your Customers Want

Visit ForeSee at NRF 2015

The biggest retail event of the year--the National Retail Federation’s (NRF) “Big Show”--is fast approaching. If you’re planning to attend, you’re likely eager to experience retail’s latest technologies, trends and strategies firsthand. But regardless of what the latest and greatest may be this year, one principle remains constant: the path to retail success begins with satisfied, loyal customers. And satisfied, loyal customers are made when you provide great customer experiences. And understanding how to improve the customer experience starts when you measure the right way. More

Prioritizing Website Improvements with Customer Experience Analytics

ForeSee and Econsultancy

Econsultancy understands the importance of providing great customer experiences, so they’ve implemented ForeSee cxMeasure for Web to help inform their website redesign. Using our proven approach to customer experience measurement, they've been able to pinpoint which areas of the web experience will have the greatest impact on desired customer behaviors so they can prioritize improvements accordingly. More

Another Day, Another Customer Experience Metric

foresee-cxa-methodology-whitepaper

It doesn’t matter where I go, there is always someone claiming to have the most important metric to assess the customer experience. Most of these “metrics of the moment” are... More