The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

ForeSee Helps Life Fitness Ramp Up Customer Experience Analytics

lifefitness250

When Life Fitness wanted to step up its online efforts and relaunch its website, the exercise equipment manufacturer turned to ForeSee. Life Fitness knew it needed a partner with a... More

ForeSee to Reveal Game-Changing New Product Roadmap at 10th Annual ForeSee Summit

The 10th Annual ForeSee Summit is fast-approaching, taking place May 3-5, 2016 in beautiful Palm Desert, CA. Customer experience leaders from hundreds of the world’s leading companies will gather at the JW Marriott... More

Usability Best Practices: Self-Referencing Links

foresee usability best practices

ForeSee’s usability group relies on a variety of knowledge resources to inform our understanding of the latest design trends and usability best practices. One of these sources is ForeSee’s cxReplay, which allows us to capture and recreate a visitor's experience after they decide to take one of our surveys. Recently, cxReplay has prompted us to reconsider an infrequently-cited usability guideline that address a little-known, yet pervasive problem called Self-Referencing Links.   More

Voice of Customer Lessons Learned at the 2015 Answers Summit

Answers Voice and Vision of Customer

ForeSee helps people focus on the customer experience. It allows you to understand what your prospects and customers think about your website. The reason I enjoy their annual client Summit so much is a majority of the content is focused on clients sharing their stories about how they've used voice of the customer analytics to help them make decisions. You basically get an inside look of various marketing departments and how they make decisions. Looking back, here are 8 things that I will take away:   More

The Sirens’ Song and Short Employee Engagement Surveys

The Lure of Short Employee Satisfaction Surveys

Short employee engagement and satisfaction surveys seem to be all the rage these days, promising to check the daily or weekly “pulse” of a company’s employees. This lures HR executives in with the enticing promise of brevity—who has time to conduct an annual employee survey, anyway? But before you set your course, ask yourself: are these surveys accurate, reliable and precise? Can they truly help your company prioritize where and how to improve the employee experience?   More