The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Mobile Matters for E-Government Digital Success

ForeSee | Dave Lewan

As a government department, agency or program, your goal is to serve citizens– efficiently, cost-effectively and using their preferred channels. The release of The ForeSee E-Government Satisfaction Index (Q3 2015) highlights mobile, increasingly the medium of choice for many people. Close to 70% of Americans own smartphones, and some government agencies report that up to 50% of their traffic comes via mobile. More

2014 Holiday Shopping Trends:
The Early Returns Are In

2014 Holiday Shopping Trends

In late October we started surveying Americans shopping online, via mobile apps, and in retail chain stores as part of our research for the ForeSee Experience Index (FXI): 2014 U.S. Retail Report, a multichannel, customer experience study that will be published in mid-December. The study will report customer satisfaction scores for the top 100 retail websites, top 30 retail chain stores and top 30 retail mobile experiences.

To date, we’ve collected more than 15,000 survey responses, and we’ll continue to collect data well into December. And while the results are still highly preliminary, we wanted to share a few interesting trends we see materializing across the different shopping channels we’re measuring. More

‘Watch’ Out: Apple’s New Products are Poised to Impact the Mobile Customer Experience

The Apple Watch

The ForeSee Mobile Team frequently has spirited discussions (er, debates) about mobile and wearable devices and the roles these devices play in the customer journey, and in lieu of Apple's recent new product announcements (the Apple Watch, the iPhone 6 and Apple Pay), we felt it would be appropriate to illuminate what we think of it all. More

Categories: Mobile

Digital Government Best Practices for Meeting the Expectations of Today’s Multichannel, Multi-Device Citizens

Download the ForeSee E-Government Satisfaction Index (Q2 2014)

For over 10 years, ForeSee has been measuring and reporting on citizen satisfaction with the digital government experience. In that time, we’ve seen technology evolve – and with that comes... More

Three Reasons Why You Need to Measure the Mobile Experience Right Now

Using Smart Phone

When I joined the mobile team at ForeSee, I was surprised at how many clients used ForeSee to measure and improve the web customer experience on desktop but were not... More