The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Why Determining Quality of Customer Acquisition is as Important as Quantity

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Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... More

Part 3: Putting the Cart Before the Horse

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This is the third post in a three-part series based on data from The ForeSee Experience Index – 2015 Retail Edition. So now we know some common characteristics of highly satisfied... More

Does Same-Day Delivery Matter?

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Amazon and Google are both in the same-day delivery game, and many retailers are scrambling to determine whether this model will gain enough popularity with consumers that the strategy should... More

Part 2: Applying CX Data to Personas

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This is the second post in a three-part series about which retail customers are the most and least satisfied, and how we can use that knowledge to improve business outcomes.... More

Part 1: Portrait of a Happy Customer

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This is the first post in a series about which retail customers are the most and least satisfied, and how we can use that knowledge to improve business outcomes. All... More