The ForeSee Blog:
The Art & Science of
Measuring Customer Experience

Usability Perspective: 5 Financial Services Login Tips for a Better Customer Experience

financial services mobile customer experience

Any bank, insurance agency, investment firm, or other financial services institution will tell you that one of the most common task (if not the most common) driving visitors to the... More

Using Data to Impact Usability Efforts

ux-auditing

Usability is an essential piece in the optimization of the customer experience puzzle. The ForeSee Usability Services group defines Usability as: The measure of how well an interface (web, mobile,... More

Usability Best Practices for e-Gov Mobile Web Experiences, Part 3

mobile customer experience tablet

So far I’ve talked in depth about six areas of the mobile experience and best practices on how to execute them from a usability standpoint. In this final post of... More

Usability Best Practices for e-Gov Mobile Web Experiences, Part 2

mobile customer experience 2

Last time, I took a look at some of the best practices for the mobile Web, including topics such as Mobile Site or Not Yet; Site vs. App; and Redirection.... More

Usability Best Practices for e-Gov Mobile Web Experiences, Part 1

ux-auditing

Many federal government agencies do not yet have mobile versions of their websites. Although that might be ok for now, it won’t be for very long. In a series of... More