Answers and ForeSee
by David Karandish, CEO of Answers
Three weeks ago, Answers acquired ForeSee and this might have resulted in some head-scratching. What would a company like Answers, best known for the consumer Q&A community Answers.com, possibly want with a customer experience analytics company?
For me, the answer is as simple as our shared mission: we want to satisfy the consumer.
Answers.com, which appears regularly on comScore’s top 25 list of U.S. websites, has been fielding queries from millions of information-hungry consumers since 1999. But as much as we relish responding to everyday people like you and me, we also recognize that we have an amazing opportunity to extend our platform to support retailers, brands, and organizations across the entire web and mobile experience.
The continued rise of the omnichannel purchase experience has inspired us to leverage our technological expertise to help our clients improve their customer journey and better inform their purchase decisions through better user experiences, more trusted content, and more authoritative advice. For clients, working with Answers has resulted in deeper customer engagement and of course, higher sales.
How did we get to be a leader in the cloud services space? In 2012, we acquired ResellerRatings, the premier platform for merchant ratings, reviews and reputation management. In 2013, we extended our platform with the acquisitions and integrations of Webcollage, which helps manufacturers create, publish and syndicate rich product descriptions, videos and interactive tours; and Easy2 Technologies, a top provider of online and mobile interactive merchandising content. Finally, we finished off a fantastic 2013 with the acquisition of ForeSee, a perfect complement to our world-class technological offerings, allowing us to provide a complete customer lifecycle solution–from optimizing customer acquisition to analyzing the customer experience to predicting future purchase behavior.
I’m truly excited about the opportunities this new partnership with ForeSee will bring, which will be nothing less than inspired product innovation for clients and intriguing new opportunities for our enterprise teams.
Finally, it’s with sadness that I announce that Larry Freed has decided to step down as President and CEO of ForeSee. Over the past 12 years, Larry has done a phenomenal job building ForeSee into the industry’s leading platform for customer experience analytics. He will be deeply missed by his ForeSee family but I have no doubt that he will be equally successful in his future endeavors.
As part of this transition, Don Morrison, our Senior Vice President of Sales, has agreed to step in as Interim General Manager of the ForeSee business. Over the past 4+ years, Don has played a critical leadership role in driving significant growth in our business. I’m very confident that Don will be able to continue the success that ForeSee has achieved over the past 12 years in delivering value to our clients.
In summary, I want to say that I’m incredibly excited about the future and building upon the value that Answers, with ForeSee, can deliver to clients. I’m looking forward to meeting many of you in the months to come.
Still curious about Answers? Please visit Answers.com. Or post your questions in the comments