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The ForeSee blog for CX professionals and the Voice of Customer community.

ForeSee Mobile Update

Today, ForeSee announced significant momentum in mobile in 2013. Our mobile team and mobile solution have grown in size and matured in vision. I thought it was the right time to share with you some of what we’re up to:

60 New Mobile Clients: We are so pleased to announce that 60 new companies have recently started measuring and analyzing the mobile customer experience with ForeSee, including AARP,, Anthem Insurance Companies, Bloomberg, CarMax, Dick’s Sporting Goods, Edible Arrangements, LG Electronics, New Balance, Sterling Jewelers and The Weather Channel, to name just a few. Many of these customers already use ForeSee to measure the customer experience with other touch points, such as web, store, and contact center.

Over 2.5 Million Served: ForeSee is all about quality. But once in a while it’s okay to talk about quantity. This is one of those times. We now have more than 2,500,000 million completed mobile surveys to date. This means that we have the largest, most nuanced, treasure trove of mobile benchmarks and customer insights in the world concerning the mobile customer experience.

 Validation c/o Forrester Research: Forrester Research recently highlighted ForeSee in its mobile analytics report, Forrester’s Shopping Guide to Mobile Analytics Vendors, underscoring ForeSee’s position as a leader in the market.

Leadership: ForeSee is committed to mobile. One of our philosophies at ForeSee is that you can’t manage what you don’t measure. For businesses that have invested time and resources into their mobile sites and apps, the logical next step is to invest in the tools that will properly measure and analyze the mobile customer experience. Regardless of industry, this is an exciting time to be working in the mobile space, and ForeSee is already accomplishing great things with our newest mobile customers.

Doubling Up: Add those 60 newcomers and we now have more than 120 total clients that measure across more than 200 measurements. Many of our mobile clients choose to discretely measure the mobile site experience distinctly from the tablet web experience. They realize that the expectations of phone users and tablet users and app users are unique, and should be measured as such.

Innovation: We wouldn’t be where we are today if it wasn’t for our pace of innovation. Our Product and Technology teams push the envelope on everything, especially in mobile. ForeSee SessionReplay for Mobile, on-exit techniques in mobile, mobile syndicated research, multi-channel insights, and more help us to piece together the multi-channel customer experience.

With ForeSee, organizations can measure a customer’s experience with a mobile website or app, gain intelligence into how visitors are interacting with their mobile touch points, and prioritize improvements that will have the greatest return on investment.

ForeSee Mobile Update | Satisfaction Analytics for Mobile

We innovate for you. The results keep you a step ahead of your consumers so you continue to contend in this increasingly competitive world where customer experience is the differentiator.

About the Author

Eric drives ForeSee’s marketing strategy, working closely with the company’s product, client service, and sales teams to infuse innovation and operational excellence into its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. He is the author of several of the company’s thought leadership studies, including the 11th annual ForeSee Experience Index (FXI) and the American Employee Study. Eric is a frequent speaker on customer experience analytics, and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Read more posts by Eric Feinberg

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