Is it complicated to measure how well your mobile channel works with your stores and website? Honestly, yes. But there’s already a proven method that connects mobile and retail experiences. In today’s competitive environment, it’s critical to know if your mobile app or site encourages loyalty and purchases – or if it drives them to the competition.
In this webinar hosted by NRF/Stores, Eric Feinberg, Senior Director of Mobile, Media and Entertainment at ForeSee, discusses how to best discover what impact mobile has on retail success. Using original research and customer satisfaction analysis, he’ll show why it’s essential to gain knowledge about your mobile users.
Please click here to view a recording of this webinar