True Conversion
Your website may have many purposes, but typical conversion covers only one. This understates the total value of your site, and it also causes you to churn unnecessarily when features or marketing programs that drove higher traffic—and achieved goals, such as engaging visitors and driving them to offline channels—did not convert on the same site visit.
True Conversion is a capability built into CS SiteManager, our core product for measuring customer satisfaction with websites. True Conversion identifies if someone who came with the intent to convert actually did so (within 7 days) or if the visitor just wanted to research.
True Conversion applies to e-commerce sites for purchases, as well as other sites with important conversion events, such as account registrations, e-newsletter sign-ups, or whitepaper downloads. For B2B or e-commerce companies with longer sales cycles, we can extend conversion capture beyond a week.
Benefits
- It places conversion in context of survey respondent’s visit intent, customer satisfaction score, and the likelihood to engage in critical future behaviors.
- It is based on a set number of days to capture site visitors who returned after their initial visit to make a purchase or complete another type of conversion event (ex. whitepaper download).
- It helps you better understand how well your website and marketing/advertising encourages conversions and why by tracking visit intent.
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