Case Study: L’Oréal Paris

ForeSee Insights Lead to a Better Digital Experience and Increased Engagement

For L’Oréal Paris, the number one total beauty brand in the world, the website experience is critical. While merchandise is sold directly through retailers, the website is key to L’Oréal’s strategy of providing personalization and service beyond their products.

When ForeSee data revealed L’Oréal’s website wasn’t meeting customers’ needs in a number of key areas, the company made strategic improvements that resulted in increased satisfaction, time on site and opt-in registrations.