Retailers with digital and store customer experiences that meet—and exceed—shopper expectations are rewarded with increased sales and loyalty. But expectations with the multichannel retail experience evolve quickly year to year. If you want to know what consumers expect from your business or brand customer experiences this holiday season, you have to know where they’ve been. In this webinar, Eric Feinberg, Senior Director of Product Strategy, Answers will discuss eye-opening findings from The Answers™ Experience Index (AXI). You’ll learn:
- How multichannel shopping dynamics have changed—as Amazon found out the hard way.
- When the holiday shopping season really starts.
- Which major multichannel insight is being hidden by a key performance indicator.
We’ll also discuss how you can stay one step ahead of consumer trends this holiday season and beyond to drive revenue and recommendations.
View recorded webinars on measuring and managing the customer experience from ForeSee.
DESCRIPTION: Our product experts share five practical ways you can expand the impact of your voice of customer measurement program while improving your online reputation and marketing effectiveness. You’ll come away with an understanding of how taking a proactive approach to soliciting and publishing ratings & reviews can improve brand visibility as well as inspire consumer confidence.
TOPICS: Ratings & Reviews, Web
DESCRIPTION: The name Disney is synonymous with a superior Guest experience. In this recorded webinar from February, 2015, Steve Fryer—Director, Guest Services, Disney Consumer Products, Disney Store North America—shares how Disney uses ForeSee’s multichannel customer experience analytics to provide that renowned experience seamlessly across digital and store channels.
TOPICS: Web, Stores, Multichannel, Retail & E-Commerce
DESCRIPTION: Give us 30 minutes and we’ll set you on a path to a mobile makeover by sharing five best practices for creating a truly beautiful mobile experience for your customers. This brief webinar offers expert insights into today’s mobile-savvy consumers and how they want—and expect—a mobile experience that meets their needs as well as any other channel. Discover how you can give consumers what they want by building a “beautiful” mobile experience that also drives business results.
DESCRIPTION: ForeSee’s Randy Kish shows retailers how a comprehensive system of metrics can eliminate information silos and support confident, fiscally responsible decision-making in today’s complicated multichannel, multi-device world.
TOPICS: Multichannel, Retail & E-Commerce
DESCRIPTION: Research has shown that consumers choose companies with customer experiences that meet — or exceed — their expectations. But how do you discover what’s really important to your website visitors and implement a systematic method to advance the experience based on those insights? In this webinar, John Lovett, a veteran industry analyst and digital measurement expert, offers strategies that can give you a competitive edge by combining customer experience data with observation of site visitors’ key digital interactions.
TOPICS: Web, cxReplay