Public Broadcasting Service (PBS) has the two-fold challenge of providing immersive and interactive experiences across web and mobile channels, in addition to communicating effectively about the digital customer experience to a multitude of internal stakeholders. To understand how well their digital experiences are meeting viewer expectations, PBS leverages customer experience analytics for their mobile app, mobile site and web platforms. Predictive measurement enables PBS to answer critical questions such as:
- How can we provide a consistent brand experience across web and mobile touch points?
- How do expectations differ between users who interact with just one channel and those who interact with multiple channels?
- What’s important to users who interact with the mobile app vs. the web channel?
- How can we best share our Voice of Customer data across the organization and with our 350+ member stations?
Join us for this engaging webinar to learn how PBS gains insights into the multi-platform digital customer experience and effectively socializes these findings to multiple stakeholders to drive improvements.
View recorded webinars on measuring and managing the customer experience from ForeSee.
DESCRIPTION: Our product experts share five practical ways you can expand the impact of your voice of customer measurement program while improving your online reputation and marketing effectiveness. You’ll come away with an understanding of how taking a proactive approach to soliciting and publishing ratings & reviews can improve brand visibility as well as inspire consumer confidence.
TOPICS: Ratings & Reviews, Web
DESCRIPTION: The name Disney is synonymous with a superior Guest experience. In this recorded webinar from February, 2015, Steve Fryer—Director, Guest Services, Disney Consumer Products, Disney Store North America—shares how Disney uses ForeSee’s multichannel customer experience analytics to provide that renowned experience seamlessly across digital and store channels.
TOPICS: Web, Stores, Multichannel, Retail & E-Commerce
DESCRIPTION: Give us 30 minutes and we’ll set you on a path to a mobile makeover by sharing five best practices for creating a truly beautiful mobile experience for your customers. This brief webinar offers expert insights into today’s mobile-savvy consumers and how they want—and expect—a mobile experience that meets their needs as well as any other channel. Discover how you can give consumers what they want by building a “beautiful” mobile experience that also drives business results.
DESCRIPTION: ForeSee’s Randy Kish shows retailers how a comprehensive system of metrics can eliminate information silos and support confident, fiscally responsible decision-making in today’s complicated multichannel, multi-device world.
TOPICS: Multichannel, Retail & E-Commerce
DESCRIPTION: Research has shown that consumers choose companies with customer experiences that meet — or exceed — their expectations. But how do you discover what’s really important to your website visitors and implement a systematic method to advance the experience based on those insights? In this webinar, John Lovett, a veteran industry analyst and digital measurement expert, offers strategies that can give you a competitive edge by combining customer experience data with observation of site visitors’ key digital interactions.
TOPICS: Web, cxReplay