Media and Entertainment Edition
The ForeSee Mobile Satisfaction Index: Media and Entertainment Edition provides customer satisfaction scores for the mobile phone and tablet experiences offered by 22 of the top U.S. media and entertainment companies in the streaming content, news, and sports categories.
One key finding is that customers prefer consuming media and entertainment websites and apps via mobile devices over personal computers. With the fast pace of consumer adoption of smartphones and tablets, companies need to recognize the mobile platform is at least as important as the desktop web environment. The study reveals that much work remains to be done.