How Kellogg's Fosters Customer Loyalty and Retailer Relationships through its Website
The Kellogg Company recognizes the importance of building relationships with consumers through their more than 130 public websites. The challenge was discovering the impact of the web on brand loyalty and customer behaviors.
Contact us to find out how Kellogg's learned how their websites affect brand loyalty and consumer purchases.
Patelco Credit Union Hits the Mark with Customer-Centric Site Redesign
Patelco Credit Union, one of the nation's leading credit unions, measured their public website to get a baseline measure of customer satisfaction. Marketing used their customer satisfaction data from ForeSee Results to build a business case for a site redesign.
Contact us to learn how Patelco used the ACSI-based data to build a new website that contributed to an increase in online membership.
How TTB Used Voice of Customer Input to Direct a Successful Website Redesign
The website for the Alcohol and Tobacco Tax and Trade Bureau (TTB), an organization under the U.S. Department of Treasury, plays an important role in disseminating necessary information to promote regulation compliance. The site is an important resource because TTB serves a nationwide public with a limited team of employees.
Contact us to learn how USTTB used citizen satisfaction to guide their website redesign, and increase satisfaction and the likelihood to use the site as a primary resource, which reduces staffing costs.
How St. John Health Grows its Customer Base by Leveraging its Website
St. John Health provides quality medical care to millions of patients across the Detroit area. They didn't have a scientific way to gauge who was coming to the website and why, let alone measure the web's effectiveness in supporting customer acquisition initiatives.
Contact us to learn what St. John Health discovered about its online audience and what online functionalities tied to ROI that it improved.
Strategic, Operational and Tactical Uses of Customer Satisfaction Analytics at Forbes.com
Forbes.com and affiliated properties receive nearly 30 million unique site visitors worldwide per month. They lacked a quantitative means to profile various site visitor segments to support advertising sales and measure Forbes.com's success in meeting site visitors' needs.
Contact us to learn what Forbes discovered about its different audience profiles and how ForeSee Results helped Forbes identify and quantify differences and opportunities.
A Customer-Centric Redesign Gets the Royal Canadian Mint in the Money
The Royal Canadian Mint's four-year-old site was underperforming, but the e-commerce team was unsure about how to quantify customer satisfaction and its impact on sales.
Contact us to learn how the Mint used their ACSI-based customer satisfaction analysis to build a business case for a site redesign and increased online revenue by 22%.
DTE Energy Improves Satisfaction, Self-Service and Dramatically Reduces Costs Through Continuous Website Improvement
DTE Energy is a leading energy and energy technology provider that supplies both electricity and natural gas to customers throughout Southeastern Michigan. The website was based on best practices from their call centers. However, satisfaction for the site was initially low.
Contact us to find out what DTE Energy learned from its customer satisfaction about which improvements their customers wanted on the site and how they increased satisfaction for its online customers.
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