Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

About Jason Veenker

Jason Veenker is an advocate for customer experience measurement and serves as a digital experience specialist with ForeSee.​ He brings over 12 years of partnering with Fortune 500 organizations ​to help maximize their technology investments. Prior to ForeSee Jason supported organizations with their strategic business and technology decisions, most recently with Gartner. He earned both his BS in Marketing and MBA through Azusa Pacific University.

Read posts by Jason Veenker below.

The future of banking seems bleak. Here are 3 ways to fix it.

“The Sky is Falling! The Sky is Falling!” These enduring words from Chicken Little have been ingrained in the American psyche since it was first published in 1840. This powerful... More

Like golf, there are 3 key components for improving your CX game

I’m a horrible golfer. Despite there being a golf course that shares my name, there is no metaphysical transcendence happening that improves my game. Regardless of how many rounds I... More

Categories: Insights

Why Your Customer Experience Strategy Isn’t Working

In a perfect world, organizations would remember that the only reason they’re still in business is because of the customer. Unfortunately, we’ve lost sight of the customers’ needs and set... More

What A Captain America Suitcase Can Teach You About The Customer Journey

A version of this article originally appeared on LinkedIn. The other day, my two-year-old son brought home his very first suitcase from the department store, excited for our upcoming trip... More

Categories: Customer Satisfaction

Why The Right Technology Is The Lynchpin Of A Good CX Strategy

Nearly $100 billion of IT spending from S&P 500 companies was wasted on projects that brought no value to the end customer, according to research provided in the book Lean... More