Act with Certainty

The ForeSee blog for CX professionals and the VOC community.

August 21, 2017 |

How listening to customer feedback can help you maintain your place at the top | Forbes

Getting to the top of your industry is no easy task, but staying there is a whole different ballgame. Those at the top do, however, have one thing in common: They understand the value of a winning customer experience (CX) strategy, and they measure it effectively to produce a CX currency that can be utilized by executives and team members at every level of the company. Read More

Categories: Insights,Retail
August 14, 2017 |

How a broader view of the doctor experience can augment big pharma’s salesforce 

Traditional business models are being disrupted left right, and pharmaceutical sales is certainly no exception. To help navigate this sea of disruption, big pharma would do well to focus on gaining a broader view of the digital experience from the perspective of prescribing doctors. But first, we should understand how and why the industry is changing. Read More

Categories: Healthcare,Insights
August 9, 2017 |

5 fintech trends disrupting retail banking (and how banks can fight back) | The Financial Brand

Pretty much everyone agrees on this: Millennials don’t find traditional banks very appealing. In fact, the vast majority of Milliennials (71%) would prefer to visit the dentist than a bank. So it’s no wonder that a wave of new fintech apps and services have so easily found the traction that they have. The success of fintech startups has been largely drive by their ability to capitalize on Millennials’ dissatisfaction, allowing consumers to sidestep traditional banking providers if/when their expectations aren’t met. Read More

August 8, 2017 |

Solving the mystery of the non-buying consumer | RetailCustomerExperience

With retail and mall traffic down, it's more important than ever to improve conversion metrics, but find it difficult to understand why people visit a store without buying. These "store nonpurchasers" (SNPs) represent a huge chunk of traffic to a store — accounting for up to 50 percent of visitors, according to recent ForeSee research. Read More

Categories: Insights,Retail
August 7, 2017 |

Retailers face greater consequences from dissatisfied desktop customers (research) 

Attention retailers: Consumers who fail to accomplish a task when visiting a retail website on a desktop are less satisfied than those who visit from a smartphone, according to new research from ForeSee.... Read More