Act with Certainty

The ForeSee blog for CX professionals and the VOC community.

October 19, 2017 |

VOC Leaders: How Vera Bradley is closing the gap on ‘Store Non-Purchasers’ with CX intelligence

Vera Bradley is an apparel retailer that specializes in women’s accessories and handbags that cares deeply about the satisfaction of its customers. We sat down with Vice President of Retail... Read More

Categories: Client Voices,Retail
October 18, 2017 |

ForeSee expands its Professional Services for maximum impact of CX programs

Today ForeSee announced an expansion of our Professional Services offerings. Combined with our proven scientific methodology and powerful benchmark data, the new Professional Services offerings help ForeSee clients make the... Read More

October 17, 2017 |

Congratulations to the winners of ForeSee’s E-Government Excellence in Customer Experience Awards

When most people think of the important work being done by government, digital resources and services offered online via desktop and mobile usually isn’t the first thing that comes to... Read More

Categories: Events,Government
October 12, 2017 |

Why banks need innovation to know future consumer expectations

When it comes to banks getting a pulse on what their customers will want in the future, nothing seems as perplexing or challenging. Even calculating and conforming to liquidity cover ratio... Read More

October 5, 2017 |

The blind spot in the Walmart-Google partnership against Amazon | MarketingDaily

It's easy to see why some observers of the recent Walmart-Google team-up would see this as a huge equalizer in both companies' efforts to stay competitive with Amazon. But that's probably the last thing it'll do. If Walmart truly wants to gain ground on Amazon, it'll need to lead by improving its customer experience strategy rather than piggybacking on Google technology in exchange for precious customer data. In doing so, Walmart has a pretty huge blind spot in its logic for the deal that comes down to digital contribution — or the contribution each portion of the customer's journey that contributes to the overall sale. Below are a few insights showing why this is more likely to boost Google than help Walmart compete against Amazon... Read More

Categories: Insights,Retail