Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

Argos’ Bertrand Bodson named U.K. Chief Digital Officer of the Year

Argos CX Retail Leader

Argos executive Bertrand Bodson was this week named “U.K. Chief Digital Officer of the Year 2016” by CDO Club, an honor that recognizes extraordinary effort in online retail. Congratulations to... More

Categories: Client Insights Retail

Retail isn’t at a tipping point, it’s at the beginning of an omnichannel revolution

Omnichannel Measurement

Plenty is currently being discussed in business circles and financial publications about the state of the American retail industry, which is experiencing a big shift in operations and strategies toward... More

Categories: Insights Retail

Here’s how retailers can meet Gen Z’s CX expectations – CMO.com

Generation Z Shoppers

There’s a new demographic shaking up the retail status quo: Generation Z. Also known as post-millennials or the i-generation, this group, born after 1995, comprises more than one-quarter of the U.S. population and contributes over $44 billion to the American economy, according to a recent study. More

Categories: Insights Retail

3 lessons on the importance of CX measurement from Amazon’s Jeff Bezos

Customer Experience Measurement

The concept of Customer Experience (CX) for many is still associated with old adages like “the customer is always right,” but that’s been changing for a decade now. And over the next few years, you’re likely to hear CX measurement and CX Intelligence much more frequently as businesses become aware of things that business leaders like Amazon CEO Jeff Bezos has known from the start. More

Digital Contribution Champion: Home Depot leads when it comes to BOPIS

BOPIS Digital Contribution Measurement

Any company interested in strengthening a strategy for BOPIS, or Buy Online, Pickup In Store, will need to ditch traditional conversion metrics in favor of measuring digital contribution. More

Categories: Insights Retail