January 28, 2014 | The XM Blog

Announcing Answers Cloud Services: A Powerful Platform for our Clients


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by David Karandish, CEO of Answers

I’ve spent the past month working with the ForeSee and Answers executive teams on how best to enable ForeSee to meet the ever increasing needs of our clients. Through it all, we’ve been laser focused on ensuring that we provide the same high quality of service to current clients, while considering what additional products and resources would amplify our ability to help clients deliver on their business objectives.

I’d like to announce a number of changes that will propel ForeSee to even greater levels of client reach and satisfaction. Effective immediately, we are restructuring Answers Corporation into two distinct business units: Answers Cloud Services and Answers.com.

Answers Cloud Services is the consolidation and integration of all Answers SaaS businesses: ForeSee, Webcollage, Easy2 Technologies, and ResellerRatings. Over the last two years, Answers Corporation has been actively acquiring and integrating cloud-based companies whose platforms optimize the entire customer lifecycle: customer acquisition, conversion, brand engagement, and customer experience. Each of these platforms fills an important need for our clients, and collectively this suite of products will enable us to address a broader range of client needs across a wider audience. The Answers Cloud Services suite consists of the following:

  • ForeSee, the world leading provider of predictive, multi-channel customer experience analytics. ForeSee helps hundreds of organizations worldwide evaluate the success of their customer touch points. Its blue chip clients include half of the Fortune 100, half of the top 100 internet retailers, half of the top 10 banks, and nearly every US governmental organization. Since its inception, the company has captured more than 100 million customer experience responses for some of the largest organizations in the world. ForeSee has offices in Ann Arbor, New York, London, Vancouver, Atlanta, and Seattle.
  • Webcollage, the web’s leading cloud-based platform for managing and publishing rich product information. With over 1,000 premium consumer brands who create and publish rich product descriptions, videos, and interactive tours through their vast network of retail e-commerce sites, Webcollage helps consumers make smarter decisions while enabling brands to increase consumer engagement.
  • Easy2 Technologies, the premier provider of online and mobile interactive merchandising content for brand manufacturers and retailers. Easy2 offers creative services and merchandising technology to hundreds of premium brands and retailers to deliver engaging, educational product content that increases product awareness and sales.
  • ResellerRatings, the leading resource for shoppers looking for consumer-generated ratings and reviews of online merchants. ResellerRatings provides e-tailers with extensive reputation management tools to solicit customer reviews, post public replies, contact reviewers to resolve issues, and flag reviews from non-customers or for other terms violations. The site currently has over 1 million customer reviews and nearly 40,000 online merchants.

Over the next several weeks and months, even as we continue to execute on the ForeSee 2014 business and product strategies, we will be highly focused on integrating our suite of products as well as identifying and prioritizing additional opportunities to address client needs. Stay tuned for more details.

As part of this restructuring, we are consolidating the leadership team for Answers Cloud Services. I’m pleased to appoint Don Morrison as the General Manager of this new business unit. I have collaborated closely with Don over the last few weeks, during which he has demonstrated strong leadership, strategic vision, and client orientation. Don brings nearly 30 years of sales management expertise, most recently as ForeSee’s Senior Vice President of Sales, and I am highly confident that he will take this business to even greater heights. Working closely with Don will be Jim Yang, Senior Vice President of Products, Marketing, and Services. Jim has led the product and community teams at Answers.com for the past five years, while playing an instrumental role in Answers’ significant growth and expansion into cloud-based businesses. In his new position, he will be focused exclusively on Answers Cloud Services, with the goal of enhancing and integrating our suite of products and services for enterprise clients.

With the combination of companies, ForeSee will be the head quarters of the Answers Cloud Services business unit, and the functional teams (including sales, client services, and products) for Webcollage, Easy2, and ResellerRatings will now be rolled into the ForeSee structure.

As part of how we best position ourselves for success, we will also be restructuring our flagship property, Answers.com. Rich Dredge, formerly our Chief Revenue Officer, will be heading the Answers.com business unit as its General Manager. Rich has led our monetization and analytics initiatives for the past seven years and has been pivotal in driving strategy and financial growth during this time. In this new role, he will have complete responsibility for the financial performance and operations of Answers.com. Joining Rich on the Answers.com leadership team is Andy Ketter, Vice President of Marketing. Andy has spearheaded marketing, product, and content initiatives for Answers for the past five years and has played a critical role in shaping our marketing and product strategy. In this new role, Andy will have responsibility for marketing, products, and content. Rounding out the team is John Henderson, Senior Vice President of Advertising Sales. John has built the direct advertising sales function of Answers from the ground up and in this role and he will continue to partner with premium brands on advertising opportunities on Answers.com digital properties.

These organizational changes, along with the additional resource investments and product offerings, will enable us to fortify and expand our platform to provide a wider range of services for our clients for months and years to come. I’m looking forward to our future successes together.

About the Author

As a pioneer in customer experience analytics, Verint delivers superior technology and proven methodology to connect the customer experience to the bottom line. The result is better business for companies and a better experience for consumers.

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