The climate for retailers this holiday season is highly competitive, forcing companies to refine business strategies, hone marketing messaging, and double-down on an incredible customer experience. But there’s another factor... Read More

I recently wrote a blog post about the critical role ratings and reviews play in increasing trust, improving visibility, and boosting SEO and SEM during the critical holiday season. I... Read More

Like many B2C companies, leading U.K.-based online parcel shipping service myHermes relies on customer ratings and reviews as a core component of its business strategy. A high volume of reviews... Read More