July 14, 2016 |

Declining Facebook Engagement? Focus On Satisfaction Instead.

Many of you may have heard that social network giant Facebook recently decided to make a significant change to the algorithm that governs what appears in a person’s main news... Read More

Categories: Uncategorized
July 7, 2016 |

Christmas In July: What Retailers Should Know About The Lure Of The Deal

It’s summertime, and while the rest of us are barbecuing, retailers are already planning their holiday strategies. I thought it might be useful to take a look back at some... Read More

Categories: Retail
June 29, 2016 |

Why Email Is Still King (And How To Make It More Powerful)

As some marketers debate the effectiveness of email in a world of spam, smarter email filters from the likes of Google’s Gmail, and an increase in the sheer volume of... Read More

Categories: Uncategorized
June 13, 2016 |

For Target And Lowe’s, What Happens In Retail Starts Online

As the earnings reports for two major retailers indicate, it’s quite difficult to predict exactly which categories consumers will be spending on — and promotional advertising or industry trends aside,... Read More

Categories: Retail
April 7, 2016 |

Why Determining Quality of Customer Acquisition is as Important as Quantity

Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... Read More

March 29, 2016 |

Part 3: Putting the Cart Before the Horse

This is the third post in a three-part series based on data from The ForeSee Experience Index – 2015 Retail Edition. So now we know some common characteristics of highly satisfied... Read More

Categories: Retail