February 23, 2016 |

Why Don’t Browsers Purchase?

E-retail industry conversion rates tend to hover at or around 20% (Marketing Sherpa has a great post on average conversion rates by product category and why you shouldn’t view conversion... Read More

February 16, 2016 |

Customer Journeys: Easy to Define but Hard to Measure

Shoppers are migratory creatures. They consume content, comparison shop, make purchase decisions and share their opinions where and when it best serves them: on websites, in stores, at call centers,... Read More

December 17, 2015 |

The 2015 ForeSee Experience Index (FXI): Retail Edition is Here!

We’re thrilled to share with you all the delectable customer experience insights we uncovered in the eleventh annual ForeSee Experience Index (FXI), our study that focuses on holiday retail. The FXI—based on over 40,000 survey responses—is the definitive snapshot into how well major retailers’ web, mobile and store channels met holiday shoppers’ needs and expectations, in addition to how these experiences rank against each other—from the customer perspective. Read More

Categories: Retail
December 8, 2015 |

2015 ForeSee Experience Index (FXI): Did Amazon Regain the Customer Satisfaction It Lost?

We’re in the home stretch of producing our annual commentary on holiday customer satisfaction with the web, mobile and store experiences from the top 50 U.S. and top 25 U.K. retailers. But we’re taking a breather long enough to give you a handful of early insights! Read More

November 19, 2015 |

2015 ForeSee Experience Index (FXI): Early Holiday Retail Insights

The holidays are a busy time at ForeSee! Just like the shopping season, the fielding for our annual holiday research report, the ForeSee Experience Index (FXI) 2015 Retail Edition, is in full swing. For the past decade, we've surveyed holiday shoppers to discover which retailers give them the best customer experiences and which ones fail to deliver. Read More

July 7, 2015 |

Five Ways to Improve the Retail Store Customer Experience with Voice of Customer Analytics

The retail store environment plays a unique role in today’s technology-driven world. Customers develop relationships with companies using a variety of devices and channels, but the brick-and-mortar store adds the element of in-person interaction, where your associates represent the face and voice of your company. If you’re currently measuring the retail store customer experience or looking to start, here are five ways you can get more value from your voice of customer data.   Read More