Traditional business models are being disrupted left right, and pharmaceutical sales is certainly no exception. To help navigate this sea of disruption, big pharma would do well to focus on gaining a broader view of the digital experience from the perspective of prescribing doctors. But first, we should understand how and why the industry is changing. Read More

Media companies are struggling with decreasing ad revenues and slow or declining paid subscriptions — the lifeblood of their businesses. They’ve been focused on the wrong metrics, like page views,... Read More

Clinical trials are essential to the development and regulatory approval of new, life-saving medicines, and thus they are essential to pharmaceutical companies’ success. Trials require recruiting a predetermined number of... Read More