August 4, 2017 |

The truth about using Root Cause Analysis with Voice of Customer data

As many professionals charged with managing the customer experience at their organization will tell you, being able to effectively leverage Root Cause Analysis (RCA) can be crucial for identifying and addressing customer issues. Using RCA to look... Read More

June 14, 2017 |

Tap your customer data to improve customer satisfaction | CMSWire

CX data should be moved to the forefront of any marketing initiative. Below are five reasons why leveraging CX data to a greater extent will improve every customer interaction, and by extension, your organization. Read More

May 24, 2017 |

How to help with the daunting task of measuring customer journeys effectively

When it comes to measuring customer experience, mapping every part of the customer journey is essential. However, this doesn’t always guarantee you’ll be provided with useful insights that translate seamlessly... Read More

April 20, 2017 |

3 lessons on the importance of CX measurement from Amazon’s Jeff Bezos

The concept of Customer Experience (CX) for many is still associated with old adages like “the customer is always right,” but that’s been changing for a decade now. And over the next few years, you’re likely to hear CX measurement and CX Intelligence much more frequently as businesses become aware of things that business leaders like Amazon CEO Jeff Bezos has known from the start. Read More

January 31, 2017 |

Optimizing customer satisfaction by rethinking A/B testing

Utilizing A/B testing, the practice of comparing two versions of a webpage or app against each other to see which performs best, is a very effective way for a business... Read More

October 31, 2016 |

What CX Intelligence reveals about the men’s apparel market (infographic)

Over the last decade, the men’s apparel market has shown steady growth, outpacing even women’s apparel, and is expected to contribute upwards of $40 billion in sales to the global... Read More