January 31, 2017 |

Optimizing customer satisfaction by rethinking A/B testing

Utilizing A/B testing, the practice of comparing two versions of a webpage or app against each other to see which performs best, is a very effective way for a business... Read More

October 31, 2016 |

What CX Intelligence reveals about the men’s apparel market (infographic)

Over the last decade, the men’s apparel market has shown steady growth, outpacing even women’s apparel, and is expected to contribute upwards of $40 billion in sales to the global... Read More

October 27, 2016 |

Why great CX measurement is invaluable to retailers — BloomReach (video)

Here at ForeSee, we often get asked for a quick elevator pitch on why improving the customer experience is the greatest competitive weapon retailers have in their arsenal. Watch ForeSee VP of Retail Sales Dan Chester do just that in this interview with BloomReach. Read More

September 28, 2016 |

Why omnichannel measurement is the holy grail of customer experience

Most brands still view the customer experience as the sum of individual, independent parts: a website, a mobile site, an app, a call center, a store or a branch. This... Read More

September 2, 2016 |

Start with web measurement, but don’t stop there

When I started working in customer experience (CX) more than a decade ago (the dark ages — before it was even called CX!) almost nobody was measuring the customer experience... Read More

August 25, 2016 |

CMSWire: ‘5 Ways to Turn Customer Experience Data into Dollars’

The following excerpt comes from the latest article written by ForeSee Chief Strategy Officer Lenny Nash, published on customer experience publication CMSWire. Read More