October 27, 2016 |

Why great CX measurement is invaluable to retailers — BloomReach (video)

Here at ForeSee, we often get asked for a quick elevator pitch on why improving the customer experience is the greatest competitive weapon retailers have in their arsenal. Watch ForeSee VP of Retail Sales Dan Chester do just that in this interview with BloomReach. Read More

September 28, 2016 |

Why omnichannel measurement is the holy grail of customer experience

Most brands still view the customer experience as the sum of individual, independent parts: a website, a mobile site, an app, a call center, a store or a branch. This... Read More

September 2, 2016 |

Start with web measurement, but don’t stop there

When I started working in customer experience (CX) more than a decade ago (the dark ages — before it was even called CX!) almost nobody was measuring the customer experience... Read More

August 25, 2016 |

CMSWire: ‘5 Ways to Turn Customer Experience Data into Dollars’

The following excerpt comes from the latest article written by ForeSee Chief Strategy Officer Lenny Nash, published on customer experience publication CMSWire. Read More

August 24, 2016 |

You have two ears and one mouth for a reason

I’ve seen the CX analytics industry grow up. We now live in an “and” world, not an “or” world. Years ago, one or two technologies might get you by. But things are so competitive now, customers rightly demand so much, the expectation is great CX everywhere. It is a fact of life for analytics pros to have behavioral and attitudinal and other observational technologies... Read More

April 7, 2016 |

Why Determining Quality of Customer Acquisition is as Important as Quantity

Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... Read More