August 25, 2016 |

CMSWire: ‘5 Ways to Turn Customer Experience Data into Dollars’

The following excerpt comes from the latest article written by ForeSee Chief Strategy Officer Lenny Nash, published on customer experience publication CMSWire. Read More

August 24, 2016 |

You have two ears and one mouth for a reason

I’ve seen the CX analytics industry grow up. We now live in an “and” world, not an “or” world. Years ago, one or two technologies might get you by. But things are so competitive now, customers rightly demand so much, the expectation is great CX everywhere. It is a fact of life for analytics pros to have behavioral and attitudinal and other observational technologies... Read More

April 7, 2016 |

Why Determining Quality of Customer Acquisition is as Important as Quantity

Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is... Read More

February 16, 2016 |

Customer Journeys: Easy to Define but Hard to Measure

Shoppers are migratory creatures. They consume content, comparison shop, make purchase decisions and share their opinions where and when it best serves them: on websites, in stores, at call centers,... Read More

July 7, 2015 |

Five Ways to Improve the Retail Store Customer Experience with Voice of Customer Analytics

The retail store environment plays a unique role in today’s technology-driven world. Customers develop relationships with companies using a variety of devices and channels, but the brick-and-mortar store adds the element of in-person interaction, where your associates represent the face and voice of your company. If you’re currently measuring the retail store customer experience or looking to start, here are five ways you can get more value from your voice of customer data.   Read More

February 5, 2015 |

ForeSee Client Disney Talks Omnichannel Retail Success

Delivering a great omnichannel experience--one that transcends individual touch points and consistently delights your customers--is no easy task. But it becomes much easier when your customer experience data provides actionable insights to help you drive meaningful change. That’s exactly what our client, Disney, has done--and continues to do--and you’re invited to learn more in our upcoming webinar, “Omnichannel Success: How Disney Offers Guests a Unified Customer Experience” on Thursday, February 12 at 11:00 a.m. PST / 2:00 p.m. EST. Read More