December 31, 2013 |

Her & The Potentiality of Mobile

I have been thinking about my year-end blog post for some time. Usually, I put together a summary of key mobile industry-themed posts from the year. But then I saw... Read More

December 19, 2013 |

Omnichannel vs. Multichannel

Proudly published in, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently... Read More

December 13, 2013 |

True Conversion® Rate

Conversion rate is one of the most commonly misused behavioral metrics, and focusing on an aggregate conversion rate can be misleading.  Your True Conversion® rate is the metric you should... Read More

December 12, 2013 |

Best Practices for Measuring the Omnichannel Customer Experience

Last week, we talked about the challenges of the omnichannel customer experience landscape. This time around we will talk about some of the best practices of measuring the omnichannel customer... Read More

December 4, 2013 |

The Challenges of the Omnichannel Landscape

Today’s consumers are multichannel, multi-device users and they are going to interact with companies at every engagement point without a second thought. So, without even consciously deciding to, they are... Read More

November 12, 2013 |

The Challenge of Behavioral Metrics

When dealing with customer experience, there are many pieces of behavioral data that can be captured. Each one provides some value by helping us understand what the customer has done... Read More