November 19, 2014 |

2014 Holiday Shopping Trends: The Early Returns Are In

In late October we started surveying Americans shopping online, via mobile apps, and in retail chain stores as part of our research for the ForeSee Experience Index (FXI): 2014 U.S. Retail Report, a multichannel, customer experience study that will be published in mid-December. The study will report customer satisfaction scores for the top 100 retail websites, top 30 retail chain stores and top 30 retail mobile experiences.

To date, we’ve collected more than 15,000 survey responses, and we’ll continue to collect data well into December. And while the results are still highly preliminary, we wanted to share a few interesting trends we see materializing across the different shopping channels we’re measuring. Read More

January 21, 2014 |

Post-NRF Next Steps: 3 Things Retailers Need to Address in 2014

With the National Retail Federation’s (NRF) “Big Show”– a blitzkrieg of sorts, throwing the latest retail technology, toys, tips and strategies at attendees – behind us many of you may... Read More

December 31, 2013 |

Her & The Potentiality of Mobile

I have been thinking about my year-end blog post for some time. Usually, I put together a summary of key mobile industry-themed posts from the year. But then I saw... Read More

December 19, 2013 |

Omnichannel vs. Multichannel

Proudly published in MultichannelMerchant.com, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently... Read More

December 13, 2013 |

True Conversion® Rate

Conversion rate is one of the most commonly misused behavioral metrics, and focusing on an aggregate conversion rate can be misleading.  Your True Conversion® rate is the metric you should... Read More

December 12, 2013 |

Best Practices for Measuring the Omnichannel Customer Experience

Last week, we talked about the challenges of the omnichannel customer experience landscape. This time around we will talk about some of the best practices of measuring the omnichannel customer... Read More