June 19, 2018 |

How Banks Can Optimize the Customer Journey

Every banking leader is aware that digital channels are less costly than an extensive branch network or fully staffed contact center. They also realize that customers, like water, will seek the path of least resistance. Read More

February 8, 2018 |

For banks, and elsewhere, the customer journey is at the heart of the customer experience

Last week, an article in American Banker took a closer look at the art and science of customer journey mapping. The head of innovation and customer journeys for Bank of... Read More

Categories: Banking