October 11, 2016 |

How Ratings & Reviews boost holiday season visibility

I recently wrote a blog post about the critical role ratings and reviews play in increasing trust, improving visibility, and boosting SEO and SEM during the critical holiday season. I... Read More

September 8, 2016 |

Back-to-school shopping: Here’s what’s driving sales (Report)

The underlying observation from the data is how much research via digital channels helps drives sales to physical stores. Read More

March 23, 2016 |

Does Same-Day Delivery Matter?

Amazon and Google are both in the same-day delivery game, and many retailers are scrambling to determine whether this model will gain enough popularity with consumers that the strategy should... Read More

February 23, 2016 |

Why Don’t Browsers Purchase?

E-retail industry conversion rates tend to hover at or around 20% (Marketing Sherpa has a great post on average conversion rates by product category and why you shouldn’t view conversion... Read More

February 16, 2016 |

Customer Journeys: Easy to Define but Hard to Measure

Shoppers are migratory creatures. They consume content, comparison shop, make purchase decisions and share their opinions where and when it best serves them: on websites, in stores, at call centers,... Read More

December 8, 2015 |

2015 ForeSee Experience Index (FXI): Did Amazon Regain the Customer Satisfaction It Lost?

We’re in the home stretch of producing our annual commentary on holiday customer satisfaction with the web, mobile and store experiences from the top 50 U.S. and top 25 U.K. retailers. But we’re taking a breather long enough to give you a handful of early insights! Read More