Traditional business models are being disrupted left right, and pharmaceutical sales is certainly no exception. To help navigate this sea of disruption, big pharma would do well to focus on gaining a broader view of the digital experience from the perspective of prescribing doctors. But first, we should understand how and why the industry is changing. Read More

Connect: The ForeSee Summit is our annual client event that brings together the movers and shakers advancing customer experience across many sectors. One in particular we’d like to highlight is healthcare,... Read More

Clinical trials are essential to the development and regulatory approval of new, life-saving medicines, and thus they are essential to pharmaceutical companies’ success. Trials require recruiting a predetermined number of... Read More

How many times did you pick up your smartphone today? Recent research suggests that the average person swipes, taps, and pinches their phone screen 2,617 times per day (or about... Read More

Customer satisfaction does matter, but it can be difficult to manage and assess. You can’t rely on idioms and common sense, you’ll need to adopt a method for measuring that satisfaction. And to measure it the right way, you need a methodology rooted in rigor and science. What does this mean? Simply put, satisfaction measured the right way should include a CX strategy that is: Read More

Torin Gilkey is Senior Manager of Digital Experience at Boston Children’s Hospital and an advocate of Customer (Patient) Experience. He recently sat down with us to discuss how ForeSee is... Read More