November 19, 2014 |

2014 Holiday Shopping Trends: The Early Returns Are In

In late October we started surveying Americans shopping online, via mobile apps, and in retail chain stores as part of our research for the ForeSee Experience Index (FXI): 2014 U.S. Retail Report, a multichannel, customer experience study that will be published in mid-December. The study will report customer satisfaction scores for the top 100 retail websites, top 30 retail chain stores and top 30 retail mobile experiences.

To date, we’ve collected more than 15,000 survey responses, and we’ll continue to collect data well into December. And while the results are still highly preliminary, we wanted to share a few interesting trends we see materializing across the different shopping channels we’re measuring. Read More

October 21, 2014 |

What B2B Companies Can Learn from the B2C Customer Experience

Today, B2B and B2C consumers share significant similarities. They are sophisticated, omni-channel and have a strong set of expectations from the companies with which they do business. Their ultimate impression of... Read More

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September 24, 2014 |

‘Watch’ Out: Apple’s New Products are Poised to Impact the Mobile Customer Experience

The ForeSee Mobile Team frequently has spirited discussions (er, debates) about mobile and wearable devices and the roles these devices play in the customer journey, and in lieu of Apple's recent new product announcements (the Apple Watch, the iPhone 6 and Apple Pay), we felt it would be appropriate to illuminate what we think of it all. Read More

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January 22, 2014 |

It's Just Not in the Budget…

“I am putting together a budget.” “It’s just not in my budget.” “We really need to budget for that.” Sound familiar? Like many people in the world today, I, too... Read More

January 20, 2014 |

Digital Convergence in Customer Experience

We are in the midst of a shift of how consumers use their mobile devices with retailers. The percentages of buyers and researchers are merging. It used to be that... Read More

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December 31, 2013 |

Her & The Potentiality of Mobile

I have been thinking about my year-end blog post for some time. Usually, I put together a summary of key mobile industry-themed posts from the year. But then I saw... Read More

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