October 3, 2013 |

Interview: Nikon's WoMI Aha! Moment

The following is an interview with Mario Castano, Internet and Ecommerce Technology Manager at Nikon, Inc., about his experiences using both the Net Promoter Score (NPS) and the ForeSee Word... Read More

September 11, 2013 |

5 Basic Forms of Customer Retention to Drive Success

Keeping your customers is a very important part of revenue growth. It is far easier than replacing them. Many businesses use the words retention and loyalty interchangeably. In business terms,... Read More

Categories: Uncategorized
September 3, 2013 |

The Four Drivers of Business Success

Including word of mouth, there are four major drivers of business success with customers: Customer Retention: Keeping your current customers. Customer Upsell: Selling more to your existing customers. Marketing-Driven Customer... Read More

Categories: Uncategorized
August 27, 2013 |

Rewarding Analytics

In today’s world, it’s hard to recall the last time you made a purchase at a store location without being asked whether you were a member of that company’s rewards... Read More

August 26, 2013 |

Why Satisfaction Matters for Media and Entertainment Mobile Sites

Satisfaction matters because it determines what consumers will do next. Satisfied customers are more likely to engage with the brand in any channel, more likely to engage with advertisers, more... Read More

Categories: Uncategorized
August 15, 2013 |

What Makes a Good Customer Experience Metric?

What Makes a Good Customer Experience Metric? We’re asked this question a lot. And while we have written other posts related to the topic, we feel it’s necessary to revisit... Read More