January 20, 2014 |

Digital Convergence in Customer Experience

We are in the midst of a shift of how consumers use their mobile devices with retailers. The percentages of buyers and researchers are merging. It used to be that... Read More

Categories: Uncategorized
December 31, 2013 |

Her & The Potentiality of Mobile

I have been thinking about my year-end blog post for some time. Usually, I put together a summary of key mobile industry-themed posts from the year. But then I saw... Read More

Categories: Uncategorized

Her & The Potentiality of Mobile

I have been thinking about my year-end blog post for some time. Usually, I put together a summary of key mobile industry-themed posts from the year. But then I saw... Read More

December 17, 2013 |

Big Data + Bad Metrics = A Big Waste of Time

We have a saying when it comes to big data: big data with bad metrics is a big waste of time. This “big data trap” can generate a false sense... Read More

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December 16, 2013 |

Why Amazon Ranks Number One in Customer Experience

“The company that provides the best relationship with the customer will win — not through product, but through the best experience.” – Tesco chairman Sir Richard Broadbent “I would define... Read More

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November 19, 2013 |

Customer Intent and Conversion Rate

Acquiring new customers through marketing and advertising is one of the four key drivers of business success. An extension of that is the rate by which a business converts the... Read More

Categories: Uncategorized