November 14, 2013 |

The Truth About Shopping Cart Abandonment

As noted in a previous post, behavioral metrics are nice to have but can be tricky to navigate and misinterpret the customer experience if not measured right, analyzed correctly, and... Read More

Categories: Uncategorized
October 3, 2013 |

Interview: Nikon’s WoMI Aha! Moment

The following is an interview with Mario Castano, Internet and Ecommerce Technology Manager at Nikon, Inc., about his experiences using both the Net Promoter Score (NPS) and the ForeSee Word... Read More

Interview: Nikon's WoMI Aha! Moment

The following is an interview with Mario Castano, Internet and Ecommerce Technology Manager at Nikon, Inc., about his experiences using both the Net Promoter Score (NPS) and the ForeSee Word... Read More

September 11, 2013 |

5 Basic Forms of Customer Retention to Drive Success

Keeping your customers is a very important part of revenue growth. It is far easier than replacing them. Many businesses use the words retention and loyalty interchangeably. In business terms,... Read More

Categories: Uncategorized
September 3, 2013 |

The Four Drivers of Business Success

Including word of mouth, there are four major drivers of business success with customers: Customer Retention: Keeping your current customers. Customer Upsell: Selling more to your existing customers. Marketing-Driven Customer... Read More

Categories: Uncategorized
August 27, 2013 |

Rewarding Analytics

In today’s world, it’s hard to recall the last time you made a purchase at a store location without being asked whether you were a member of that company’s rewards... Read More