January 07, 2016 | Jason Veenker

Digital Brick-and-Mortar: The 7 NRF Sessions For Seamless Retail Experience


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With New Year resolutions quickly filling our plate of commitments, it’s imperative to take a look at how to set yourself up for some amazing experience success in your retail career. NRF 2016 is the place to do that and we’ve previously highlighted some digital reasons to attend.

This year’s BIG Show resonates a key theme repeated in session after session: It’s a Digital World, and Retail Brick and Mortar live in it. Customers demand a seamless experience and Retail must deliver.

There are a myriad of seminars, sessions, and keynotes to attend and defining your agenda can be a tad overwhelming. We’ve narrowed down the impressive list to the top seven we’d attend in an effort to educate and give real world examples on how to capitalize on this seamless, digital brick-and-mortar imperative:

There’s a great post here by Retail Experience Strategist Randy Kish that highlights additional sessions that pique our interest (IBM Watson is featured in one of them!) so don’t be shy in exploring.

Look forward to seeing you at NRF this year!

Categories: Events,Retail

About the Author

Jason Veenker is a passionate advocate for customer experience measurement and serves as a trusted adviser for improving financial customer experiences with ForeSee. He brings over 13 years of partnering with Fortune 500 organizations to help maximize their technology investments. Prior to ForeSee, Jason supported organizations with their strategic business and technology decisions, most recently with Gartner. He earned both his BS in Marketing and MBA through Azusa Pacific University.

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