March 14, 2016 | Eric Feinberg

ForeSee Helps Life Fitness Ramp Up Customer Experience Analytics

When Life Fitness wanted to step up its online efforts and relaunch its website, the exercise equipment manufacturer turned to ForeSee.

Life Fitness knew it needed a partner with a proven methodology to take the pulse of its online customers. They were a relative newcomer to the web analytics scene and had a lot of questions, such as: What did customers expect from the online experience? Which tasks were difficult to completeCould customers buy the products they wanted online? Was the web experience helping or hindering sales?

ForeSee helped Life Fitness obtain actionable answers to these questions via two integrated CX measurement mechanisms:

  1. cxMeasure for Web: a continuous measurement of the website browsing experience
  2. ForeSee Feedback: a self-service platform to gather real-time customer insights at the page-level


The feedback solution immediately delivered ROI when it helped Life Fitness capture two sales that would have been lost. Life Fitness also identified and quickly fixed issues negatively affecting the customer experience and collected some great insights into products its customers wanted to buy online through the continuous CX measurement solution.

“ForeSee helped us shift our whole way of doing business around the customer experience,” said Erica Doyle, Digital Analytics Specialist at Life Fitness. 

To learn more, read the full ForeSee Life Fitness Case Study.

About the Author

Eric drives ForeSee’s marketing strategy, working closely with the company’s product, client service, and sales teams to infuse innovation and operational excellence into its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. He is the author of several of the company’s thought leadership studies, including the 11th annual ForeSee Experience Index (FXI) and the American Employee Study. Eric is a frequent speaker on customer experience analytics, and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

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