Shannon Latta

Shannon Latta

Shannon is a master communicator and marketing leader with 25 years of experience in positioning, communications, and content strategy. She was most recently Chief Operating Officer at Altimeter Group – a top independent research firm – where she was responsible for day-to-day operations, and sales and marketing. Previously, she was Senior Consultant at Firebrick where she was a strategist and project leader for high-stakes client engagements ranging from positioning and new business models to sales enablement and cross-selling initiatives. Shannon spent 17 years as a partner helping build Horn Group — one of the most enduring PR agency brands in the tech industry. She’s led hundreds of companies through messaging, launch, and results-oriented communications programs. She earned a BA in Communications at Mill College, Oakland, CA.