Shannon Latta

Shannon Latta

Shannon is a master communicator and marketing leader with 25 years of experience in positioning, communications, and organizational change. She was most recently Chief Operation Officer at Altimeter Group — a top independent research firm — where she was responsible for day-to-day operations, and sales and marketing. Previously, she was Senior Consultant at Firebrick where she was a strategist and project leader for high-stakes client engagements ranging from positioning and new business models to sales enablement and cross-selling initiatives.

Shannon spent 17 years as a partner helping build Horn Group – one of the most enduring PR agency brands in the tech industry. She drove the company’s expansion from classic PR firm to its pioneering leadership in digital communications. She’s led hundreds of companies through messaging, launch and results-oriented communications programs. She earned a BA in Communications at Mill College, Oakland, CA.