It’s crucial that decisions about changes to federal websites be directed by data, not by politics.
For the last 16 years, the principle of data-driven digital experiences has been the focal point of ForeSee’s work with hundreds of federal government agencies, departments, and programs. We survey nearly a million citizens every year about their interactions with federal websites and mobile apps, and our research shows that good e-government drives efficiency and trust in government. Our latest data shows that when a citizen interacts with an excellent federal site (80+ on the study scale) they are 82% more likely to use the site as a primary resource, 103% more likely to recommend the site, 51% more likely to return, and 54% more likely to trust in the government. These are all outcomes that are directly tied to bottom-line cost savings, making improvements to citizen experience a top priority for the incoming administration.
In fact, extensive cuts to a number of federal agencies have already been announced, but the government can achieve huge efficiencies just by making digital experiences appealing and useful enough that citizens use them over costlier channels.
Today’s release of the FXI E-Government report (covering the fourth quarter of 2016) shows that CX with federal websites is up as the Obama era ends, rising half a point to 75.3 on the study’s 100-point scale.
What remains to be seen is how CX will change as the Trump administration comes into power. There have already been reports of website changes seemingly driven by political motives rather than by CX data and insights. For now, our advice is to make adjustments carefully, rely on data, and be aware that citizen satisfaction often drops during administration changes but should rebound quickly if decisions are driven by CX data. Sudden changes, such as those we’ve seen in the initial weeks of the new administration, may hamper positive citizen experiences. We will know more when our next quarterly report comes out in May.
Additional findings from this quarter’s e-gov study include:
- Mobile e-gov CX is down. The average FXI score for federal mobile sites and apps dropped to 77.8 (down 1.8 points from 79.6 in Q3 2016). This remains higher than the web average for government.
- Transactional sites outperform other categories. Exemplary scores included the SSA Retirement Estimator (91), Extra Help with Medicare Prescription Drug Plan Costs (90) SSA iClaim, and my Social Security (89).
- Most improved sites include: Social Security Online (+9 to 77), U.S. Internal Revenue Service (+7 to 62), and U.S. Geological Survey (+6 to 60).
- Public sector often outperforms the private sector. Nine government sites either match or beat top U.S. retail site Amazon.com (score of 85) in satisfaction — a notable achievement given the typical resources and constraints of e-gov sites.
Interested in learning more about how e-government can deliver excellent experiences and cost savings? Make sure to read the newly released FXI: E-Government report, which features a brand new format with a sleek design and more graphical illustrations of our findings.