Proudly published in MultichannelMerchant.com, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently – and often interchangeably – in the ecommerce world but in reality, they’re distinct things. Click through to and be prepared to see:

1.) Clear, Concise Definitions of Omnichannel & Multichannel

2.) Tips for Measuring and Creating a Superior Omnichannel Experience

3.) Tips for Measuring and Creating a Superior Multichannel Experience.

When it comes to omnichannel vs. multichannel, it’s not an either/or proposition for brands – instead, it’s important to have strategies around both, and consistently measure their effectiveness.

Click through MultichannelMerchant.com for the complete article!

Let us know what you think.

About the Author

As ForeSee’s Director of Sales, Mobile, JJ Cramer contributes to the development of institutional knowledge about the mobile customer experience, influences product innovation for ForeSee’s mobile solutions, and collaborates with ForeSee’s sales team to support clients. JJ has over 10 years of experience in digital research and is an expert in online custom research and customer analysis. JJ holds an undergraduate degree in psychology from the University of Pennsylvania and a Master’s degree from Springfield College. He is a former professional tennis player and has been with ForeSee since 2010.

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