Proudly published in MultichannelMerchant.com, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently – and often interchangeably – in the ecommerce world but in reality, they’re distinct things. Click through to and be prepared to see:

1.) Clear, Concise Definitions of Omnichannel & Multichannel

2.) Tips for Measuring and Creating a Superior Omnichannel Experience

3.) Tips for Measuring and Creating a Superior Multichannel Experience.

When it comes to omnichannel vs. multichannel, it’s not an either/or proposition for brands – instead, it’s important to have strategies around both, and consistently measure their effectiveness.

Click through MultichannelMerchant.com for the complete article!

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