Act with Certainty

The ForeSee blog for CX professionals and the VOC community.

November 13, 2017 |

Gartner anticipates greater expectations and challenges for CX professionals in 2018

Almost half of marketers responsible for customer experience (CX) have established the relationship between CX and business outcomes, according to a new study by Gartner Group. So, it’s not surprise... Read More

November 10, 2017 |

Explaining retail’s ‘mid-life crisis’: How retailers are reforging the customer journey to survive | Forbes

The following article written by ForeSee VP of Marketing Eric Feinberg was first published on Forbes. The retail industry is currently going through a very visible existential crisis. On one end,... Read More

Categories: Insights,Retail
November 9, 2017 |

A 5-step model for CX excellence in energy and utilities (report)

As energy and utility providers face technology and market disruptions, they are increasingly looking to customer experience (CX) as a way to meet rising expectations, drive efficiency and agility, and... Read More

October 26, 2017 |

A tale of two cafes: How prioritizing CX helped Panera and hurt Starbucks | Retail TouchPoints

In today's fast-changing consumer-based economy, it's simply not enough to identify problems. What's required is the ability to prioritize how and when to make improvements once problems have been identified. Take for instance the mobile ordering strategies of Starbucks and Panera for example. Read More

Categories: Insights,Retail
October 19, 2017 |

VOC Leaders: How Vera Bradley is closing the gap on ‘Store Non-Purchasers’ with CX intelligence

Vera Bradley is an apparel retailer that specializes in women’s accessories and handbags that cares deeply about the satisfaction of its customers. We sat down with Vice President of Retail... Read More

Categories: Client Voices,Retail