October 11, 2016 | Brad Poole

How Ratings & Reviews boost holiday season visibility


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Reviews and Ratings

I recently wrote a blog post about the critical role ratings and reviews play in increasing trust, improving visibility, and boosting SEO and SEM during the critical holiday season.

I talk to brands every day who are already pretty savvy about ratings and reviews — maybe they use an internal system or already have a vendor in place to help them solicit reviews.

ForeSee clients have an option available to them that can be implemented in less than two weeks –plenty of time to take advantage of increased quality and quantity of reviews to help boost visibility for the 2016 holiday season.

ForeSee clients can actually leverage their existing ForeSee survey to collect more ratings and reviews than they ever have before, with or without a review management platform already in place. This method of collection is easier for you and your customers. For you, it’s easier to implement, you’ll get a higher volume of the reviews, and your star ratings will likely be higher (since higher volumes of reviews tend to be more representative). For your customers, they can rate and review you while already taking your CX survey — no extra hoops for them.

ForeSee Ratings & Reviews client myHermes said it best in their case study:

  • 10x more reviews than they had with their existing ratings & reviews solution, proving customers want to write reviews when you make it easy for them.
  • A jump in the myHermes star rating from 3.4 to 4.1
  • A CPC lowered by 15% and a conversion rate increased by 36% when they started using the improved star rating in paid ads.

If you’re already a ForeSee customer, we can implement ForeSee Ratings & Reviews in less than two weeks. Let your competitors wait until next year while you take advantage of greater volume and better ratings this holiday season.

Want to learn more about how leveraging existing ForeSee survey data to boost the volume, content, and quality of your organization’s ratings and reviews? Contact your ForeSee representative or email Brad at bradley.poole@resellerratings.com.


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